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Reading: Coke looks for new marketer as Lucie Austin leaves local office
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B&T > Marketing > Coke looks for new marketer as Lucie Austin leaves local office
Marketing

Coke looks for new marketer as Lucie Austin leaves local office

Staff Writers
Published on: 7th March 2013 at 12:07 PM
Staff Writers
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UPDATED: The brain behind Coca-Cola’s ‘Share A Coke’ marketing campaign, Lucie Austin, is set to leave the Australian office to become marketing director for Europe.

A Coke spokesperson told B&T Austin will move to Coke's North West Europe and the Nordics Business Unit which is based in London.

Austin has been South Pacific marketing director for Coca-Cola for more than five years.

The spokesperson said a replacement has not yet been confirmed.

Austin was behind Coke’s award-winning ‘Share A Coke’ push which was pushed out globally following the campaigns local success.

In the second half of 2012 Coke launched a new music-focused version of Share a Coke. In an interview with B&T Austin said ‘Share a Coke and a Song’ can “absolutely” top the previous campaign.

To read more of that interview see B&T’s article: ‘Will Coke’s new push be as popular as last year’s?’.

Austin has previously worked at Arnott’s as marketing director and from 1999 to 2003 was marketing director of Boots Healthcare International.

More to come.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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