So, Southern Cross Austereo’s (SCA) crisis PR manager has called the British media’s handling of the 2Day FM prank call crisis as a “witch hunt”, and she may have a point.

It is interesting to note the attack in the UK has been led by the right-leaning Daily Mail, one of the biggest news websites in the world, which has featured a slew of headlines across the weekend, and thousands of comments from angry readers.

For those familiar with the UK press, this is a story right down the Mail’s street, featuring public outrage, moral standpoints, and a chance to have a dig at a foreign country’s press and ethics.

Interestingly, the newspaper is owned by the Daily Mail Group and Trust, which until September owned one of SCA’s biggest competitors, DMG Radio, whose Nova stations could be the primary beneficiaries from any defection of listeners following the fallout.