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Reading: Coincidence as Daily Mail leads 2Day FM charge
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B&T > Uncategorised > Coincidence as Daily Mail leads 2Day FM charge
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Coincidence as Daily Mail leads 2Day FM charge

Staff Writers
Published on: 10th December 2012 at 11:59 AM
Staff Writers
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So, Southern Cross Austereo’s (SCA) crisis PR manager has called the British media’s handling of the 2Day FM prank call crisis as a “witch hunt”, and she may have a point.

It is interesting to note the attack in the UK has been led by the right-leaning Daily Mail, one of the biggest news websites in the world, which has featured a slew of headlines across the weekend, and thousands of comments from angry readers.

For those familiar with the UK press, this is a story right down the Mail’s street, featuring public outrage, moral standpoints, and a chance to have a dig at a foreign country’s press and ethics.

Interestingly, the newspaper is owned by the Daily Mail Group and Trust, which until September owned one of SCA’s biggest competitors, DMG Radio, whose Nova stations could be the primary beneficiaries from any defection of listeners following the fallout.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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