B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Bulla launches Dollop of Happy community platform
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Bulla launches Dollop of Happy community platform
Advertising

Bulla launches Dollop of Happy community platform

Staff Writers
Published on: 26th February 2013 at 12:55 PM
Staff Writers
Share
2 Min Read
SHARE

Bulla Dairy Foods has unleashed a new campaign platform called the Dollop of Happy.

Dollop of Happy website and phone app will “act as a community platform where the newly crowned Bulla Cream Team will provide social fuel for home cooks Australia-wide”.

The ‘Cream Team’ includes of George Calmobaris as ambassador for Bulla Cream along with three foodies who were found through a national search.

Peter Cerny, creative of Tgarage – the agency behind the website, said the “responsive technology” behind the sire will “harness the power of conversation”.

“Incorporating cutting-edge responsive design into both the Dollop of Happy website and phone app, as well as having three everyday Australians as the site’s community managers, will enable users to interact easily from their desktop, tablet and mobile, with apps for both Android and iOS assisting in this,” Cerny said.

“The implementation of this program has marked a significant milestone for Bulla Cream – an idea which has been led by their vision of a world where people love participating in the deliberation and preparation of food.”

Meg Wise, senior product manager for Bulla Cream, added: "This campaign has revolutionised the way we communicate – creating a space where our brand, Ambassadors and consumers can engage and inspire each other, while welcoming new consumers to the brand.”

“Our research has shown that deciding what to cook everyday is a big dilemma and we believe Dollop of Happy will solve this problem for our community – we’ll even send out mobile messages with ideas of what to cook each night.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?