B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • WPP
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • ARN
  • Meta
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Brands serve up Australian Open treats
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Brands serve up Australian Open treats
Advertising

Brands serve up Australian Open treats

Staff Writers
Published on: 15th January 2013 at 11:54 AM
Staff Writers
Share
2 Min Read
SHARE

Advertisers are serving up a game, set and match of new executions that they hope will cash in on the Australian Open’s big crowds.

Believe Advertising created a speed challenge for tennis ace Novak Djokovic to launch Head’s new Graphene Speed tennis racquet in Melbourne on Friday.

Djokovic showcased the new racquet by hitting a tennis ball that travelled faster than an Audi race car, driven by Australian GT driver Dean Grant at Melbourne’s Sandown racetrack.

The PR stunt went global on the internet. Adrian Falk, director of Believe Advertising, said: “I wanted to create a concept for Head’s launch that was unique, fun for Novak to be involved in, and that would also generate international media exposure.”

Australian Open sponsors Ski Yoghurt have created a marquee at the Open where tennis fans can sample yoghurt and play out their Aussie Open dreams in a game of beach tennis.

Ski’s sponsorship was negotiated and is being managed and implemented by Twenty3 Sport + Entertainment.

Sally Hooper, Ski’s marketing manager, said: “Ski is a brand synonymous with Australian summers, so bringing Ski to the biggest sporting event of the Australian summer is a great way to give lovers of our products a taste of Ski, a taste of tennis and to show how the two go hand-in-hand.”

A record crowd turned out at the Rod Laver Arena for the Kids Tennis Day 2013 at Melbourne Park on Saturday.

Produced by Nickelodeon and Tennis Australia, the event featured the Rod Laver Arena Spectacular, hosted by Nickelodeon’s Luke and Wyatt and featuring SpongeBob SquarePants, Patrick Starfish, Dora the Explorer and music from Guy Sebastian.

Tennis stars Roger Federer, Victoria Azarenka, Novak Djokovic, Jo-Wilfried Tsonga, Serena Williams and Ana Ivanovic also came together to showcase their tennis skills and give children the chance to meet their tennis heroes. 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Ogilvy CEO Sally Kissane To Depart
08/07/2025
Everything You Need To Know About B&T’s Agency Scorecards!
08/07/2025
Agency Scorecard: Atomic 212°
08/07/2025
Agency Scorecard: Leo
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?