BMF Melbourne has come up with an innovative campaign to help Amnesty International collect digital signatures or ‘Twignatures’.
Under the Twignature system, retweets of Amnesty’s messages are converted into signature endorsements using the tweeter’s name.
David Klein, Executive Creative Director of BMF Melbourne, said, “Twignature doesn’t just give Amnesty International an easier way to create a petition, it means it’s even easier for us to show our support.
“We believe Twignature will help in their efforts to protect human rights across the globe.”
The first activation, headquartered in Switzerland, encourages the Brazilian Government to protect environmental activist Laisa Santos Sampaio.