Australian Mangoes has partnered with North Bondi Surf Life Saving Club for the inaugural ‘Mango mess-tival’ at Bondi Beach.
Created by Naked Communications, the mango mess-tival took place last weekend and celebrated the first weekend of summer – the peak of the mango season.
As part of the experiential and PR activity, thousands descended on Bondi Beach to see Nipper life-savers compete in a series of mango-centred challenges.
The event also offered the public a chance to taste test the differences between several different mango varieties. Growers from across Australia explained the flavour profiles of the Kensington Pride, Calypso, R2E2 and Honey Gold mangoes.
The event raised $12,000, which will go towards the reconstruction of the North Bondi Surf Life Saving Club’s new clubhouse due for completion next year, and plays a critical role in the training and development of thousands of young life guards.
Elisa Tseng, marketing manager at Horticulture Australia Limited (HAL), said: “Mangoes are a fruit synonymous with summer in Australia so it made perfect sense to celebrate the peak of the mango production season on the first weekend of summer.
“We are committed to building on the success of this weekend year-on-year so that the Mango Mess-tival becomes an annual tradition for the people of Bondi, and for Australians around the nation to welcome the arrival of summer and celebrate the mango season.”
Credits: client Australian Mangoes, Horticulture Australia Limited, experiential and PR agency Naked Communications, creative Elevencom