Arnold Furnace takes Cenovis in new direction

Arnold Furnace takes Cenovis in new direction
B&T Magazine
By B&T Magazine



Arnold Furnace has revamped vitamin and supplement brand Cenovis with a new campaign that makes Cenovis products more relevant to people’s lives.

For example, as shown in the TVCs below, research highlighted that parents who want to stay in shape and are conscious about what they consumer, aren’t motivated by vanity or health but by being there for their kids.

This is the strategy behind Arnold Furnace’s new campaign and the inspiration for the new ‘the better you are, the better they’ll be’ line.

Tom Spicer, executive creative director Arnold Furnace, said: “It’s not easy getting good work out in the VMS category, but Chloe and Archie wrote some lovely scripts which Richard Bullock has done a beautiful job of bringing to life in a visually and tonally arresting way that’s very different from any other vitamin brands out there.”

A Sanofi spokesperson added: “Cenovis has been speaking to families for over 70 years, and they’ve told us that parenting is a little like putting an oxygen mask on when on a plane, you have to look after yourself before you can look after others. We’re very pleased that our new campaign shows parents being the best they can be for themselves, so they can be the best possible parents.”

The campaign includes TVCs, out of home and print work.

Credits: Agency: Arnold Furnace ECD – Tom Spicer Creatives – Chloe Banicevic & Archie Murugaser Agency Producer – Melissa Petryszyn Senior Account Manager – Surungi Hohol Group Business Director – Silvia Arrigoni Planner – Tony Singleton CSD – Michael Stevenson Production company – Revolver Director – Richard Bullock Producer – Pip Smart Sound design & Music – Rafael May Music Post Production – Fin Designs + Effects Editor – Gabby Muir




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