Apple is set to release two new phones on September 10, including the cheaper iPhone which tech blogs have dubbed the iPhone 5C.
Multiple reports say the tech giant will unveil its cheaper handset – expected to feature a plastic casing – and an updated version of the iPhone5.
The new iPhone5 is expected to be called iPhone5s and may feature a fingerprint scanner in place of the traditional passcode.
Other updates include improved battery life and camera as well as a faster processor.
The cheaper handset has been keenly anticipated for over 6 months.
In January, two mobile experts told B&T a price-reduced iPhone would boost Apple’s penetration into developing countries where desire to own Apple is high but the price tag is prohibitive.
If consumers take to Apple’s cheaper handset the tech-giants desirable consumer base may be “diluted”, a fact marketers need to be aware of, according to BigMobile’s Graham Christie.
“If you are driving brand campaigns or mobile marketing and Apple consumer is always going to be more attractive than an Android user,” Christie explained.
“And that is because they are probably more affluent and slightly older.
“It will be interesting to see – if a cheaper iPhone does come to bear – and it attacks different segments of consumers, whether that mantle of the premium base is diluted.”
Please login with linkedin to comment
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]