ASTRA Awards finalists announced

ASTRA Awards finalists announced
SHARE
THIS



The finalists in this year’s ASTRA Industry Excellence Awards have been announced.

The awards from the Australian Subscription Television and Radio Association recognise excellence in the promotion of the subscription TV industry. Entrants include TV channels, operators, production houses, media, advertising and creative agencies that contribute to subscription TV.

The winners will be announced at the ASTRA 2013 Conference on March 14 at the Sydney Exhibition and Convention Centre.

Petra Buchanan, CEO of ASTRA, said: “Each year, the STV industry is privileged to review groundbreaking and innovative marketing campaigns submitted to the awards. This year, the submissions are indicative of the changing consumer demand for premium entertainment content delivered anytime and everywhere.”

The finalists are:

Most outstanding marketing campaign for subscription sales or subscriber retention/extension

·           London Olympics 2012, FOXTEL

·           AFL Direct Mail Acquisition Campaign, FOXTEL

·           AFL Launch Campaign, FOXTEL

Most outstanding use of STV for a consumer ad campaign

·           Boosted Inspiration Series, MTV

·           Coles Green Button Recipe Campaign, Multi Channel Network

·           Samsung Galaxy S 111 – 2012 Olympic Games, Multi Channel Network

Most outstanding on-air program promotion

·           Short Guide – Short Guide BMX, London 2012 Olympic Games, FOXTEL

·           Territory Cops – Supercop, Territory Cops, Crime Investigation Network

·           Build The Dream, Grand Designs Australia S3, The LifeStyle Channel

Most outstanding off-air program promotion

·           [V] Presenter Search 2012, Channel [V]

·           Search For A Little Explorer, Nick Jr.

·           Get Your Gypsy On, Big Fat Gypsy Wedding S2, LifeStyle YOU Channel

Most outstanding channel image spot

·           Studio Brand Spots, Studio

·           History Brand Spot, History

·           FOOD Idents 2012, LifeStyle FOOD Channel

·           Brand Campaign Men Of YOU, LifeStyle YOU Channel

Most outstanding multi-media promotion

·           London 2012 Olympic Games, FOXTEL

·           Sporting Chants, 2012 Olympic Games, FOXTEL

·           Get Your Gypsy On, Big Fat Gypsy Wedding S2, LifeStyle YOU Channel

·           An Easier Way To Show Your Love, I Love FOOD Awards 2012, LifeStyle FOOD Channel

Most outstanding PR/communications campaign

·           FX Channel Launch, FX

·           London 2012 Olympics Games,  FOXTEL

·           Dare To Be Square, SlimeFest, Nickelodeon

Most outstanding marketing campaign under $50,000

·           Zombie Hunt, The Walking Dead, FX

·           Gumball On Tour, The Amazing World of Gumball, Cartoon Network

·           [V] Guerilla Gig: Delta Goodrem, Channel [V]

·           Fortune Hunting, Storage Wars, A&E

·           March Into Merivale, Merivale FOOD Partnership, LifeStyle FOOD Channel

Most outstanding use of technology

·           Foxtel Go, FOXTEL

·           Foxtel London 2012 app, FOXTEL

·           Jake’s Pirate Island Hideout, Jake and The Never Land Pirates, Disney Junior

·           London 2012 Olympics,  FOXTEL

Please login with linkedin to comment

Latest News

Does TikTok Really Make Sense For Microsoft?
  • Opinion

Does TikTok Really Make Sense For Microsoft?

In this guest post, Alex Watts (pictured), DDB Sydney Head of Social, discusses his thoughts on the potential Microsoft/Tik Tok acquisition and whether the deal actually makes any sense for Microsoft… Trump is calling for a ban, China’s calling it a “smash and grab,” but the real question is – does buying TikTok really make sense for Microsoft? TikTok is […]

Opinion

by B&T Magazine

B&T Magazine
QMS Sport Rebrands As Media Tech
  • Media

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker
  • Uncategorised

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker

Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses
  • Advertising

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses

Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series
  • Media

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series

One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter
  • Advertising

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter

Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm
  • Advertising

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm

Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]