72andSunny Reels In BCF’s Creative

72andSunny Reels In BCF’s Creative

BCF has appointed 72andSunny as their new creative agency after a brand review.

72andSunny will be partnering with the BCF team to create the strategic and creative playbook that will inform all their brand communications moving forward, as well as developing future advertising campaigns.

Nick Boyden, GM, ecommerce and marketing of BCF, said: “We were impressed by the world class strategic and creative capabilities of the 72andSunny team but most of all we loved the experience working with them. They’re super collaborative with an easy style that felt very us. Almost from day one they felt like an extension of our team which we love”

Ross Berthinussen, CEO 72andSunny ANZ, commented: “We’re stoked to be partnering with this team of legends to build such an iconic Aussie brand. It has a rich heritage of great creative work that will be a heap of fun to build upon.”




Please login with linkedin to comment

72andSunny bc&f

Latest News

Born Bred Talent & AiMCO Launch 12-Week Intern Program
  • Advertising

Born Bred Talent & AiMCO Launch 12-Week Intern Program

Born Bred Talent, in collaboration with AiMCO, has launched a new 12-week Intern Program designed to “inspire” future talent managers. Patrick Wittnall, the AiMCO’s managing director said that “education and growth are key pillars of AiMCO for members and the wider industry. Supporting Born Bred Talent and its Intern Program ensures that the next generation […]

Image lead story Brent Smart, Imogen Hewitt, Liana Dubois & More Gather To Unpack The “Creatorverse”
  • Advertising

Brent Smart, Imogen Hewitt, Liana Dubois & More Gather To Unpack The “Creatorverse”

Some of Australia’s most important CMOs and adland CEOs (and B&T‘s Greg ‘Sparrow’ Graham) gathered for another Compadres Campfire event in Redfern to discuss the “Future of the Creatorverse.” Hosted by Compadres founder, Clive Burcham, the event delved into the future landscape of the creator economy over the next one to five years; the predictions […]

Antony Catalano’s View Media Group Announces Round Of Promotions
  • Marketing

Antony Catalano’s View Media Group Announces Round Of Promotions

Antony Catalano’s View Media Group has announced a round of promotions, with former Domain staff Damon Pezaro and Sian Rowlands moving into new roles. Rowlands will step into a new MD, financial services role to oversee VMG’s partnership with ANZ and build out our brokerage offering, ensuring customers have access to the best and easiest […]

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science
  • Advertising

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science

Omnicom’s bespoke media agency Foundation Australia will soon retire its brand and operate under the Hearts & Science banner. Hearts & Science has grown its agency proposition in this market by appointing Liz Wigmore as managing director. Omnicom Media Group is folding the whole Foundation Australia team – which numbers in the dozens – and […]

Mark Tompkins Adds Creative Power To Enthral
  • Advertising

Mark Tompkins Adds Creative Power To Enthral

Storytelling agency Enthral has bolstered its creative offering with the addition of Creative Director Mark Tompkins. Tompkins joins the agency with more than 20 years of experience and a who’s who of agencies in Australia and London on his CV, including TBWA, DDB, Clemenger and Ogilvy. Until now, all of Enthral’s creative work has relied […]