72andSunny With Campfire X & INNOCEAN Take Home First Adland ARIAs

72andSunny With Campfire X & INNOCEAN Take Home First Adland ARIAs
B&T Magazine
Edited by B&T Magazine



The Australian Recording Industry Association (ARIA) has revealed the winners of the inaugural Best Use of an Australian Recording in an Advertisement awards, inspired by the Our Soundtrack Our Ads campaign.

The winners were announced at last nights 2023 ARIA Awards in partnership with YouTube.

Claiming victory for Best Use of an Australian Recording in an Advertisement (under two minutes) was 72andSunny with Campfire X for Google, featuring Baker Boy in Helping You Help Others.

For Best Use of an Australian Recording in an Advertisement (over two minutes), the winner was INNOCEAN Australia with Australian Marine Conservation Society, featuring John Williamson in Voice of the Sea.

“Everyone knows our oceans need protecting but not enough is done. We wanted to do something really powerful for the Australian Marine Conservation Society that would engage the future generation to become a “Voice of the Sea”. Music has the power to move us and we wanted to create a groundswell of action. We knew we needed the iconic John Williamson to write a song for us, effortlessly weaving in the lessons from the AMCS. And this is how our national anthem for the sea originated,” said Carolyn Cho, client partner at Innocean.

The nominees and winners were determined by judges from advertising and music industries across two rounds of voting: Beth Appleton, CEO at Jaxsta Music; Eric J Dubowsky, ARIA and Grammy Award-winning producer; Holly Rankin (aka Jack River), artist and founder of Our Soundtrack Our Stories; Matt McGrath, Director of Brand & Innovation at Rugby Australia; Justin Graham, Group CEO at M&C Saatchi AUNZ; Libby Minogue, CMO at Virgin Australia; Madeleine Stockwell, Marketing Manager at Smirnoff; and Mohamed Komba, Senior Director, A&R Australasia at Warner Music.

“Huge congratulations to this year’s trailblazing winners of our inaugural Our Soundtrack Our Ads ARIA Awards, recognising the power of bringing together great advertising with great Aussie music. The ARIA Awards are Australia’s biggest opportunity to showcase the best of our home-grown talent to the rest of the nation and the world, celebrating music’s ability to enhance and drive storytelling in advertising is a critical part of that. We’re very proud of this category’s success in year one and look forward to the future,” said ARIA CEO, Annabelle Herd.

The awards were introduced following the announcement of Our Soundtrack Our Ads, an extension of the existing Our Soundtrack Our Stories, which was launched in 2021 to promote the use of Australian music across the business and media landscape, and received overwhelming support from all commercial free-to-air television networks, Coles, 7-Eleven and more.

Nominees for Best Use of an Australian Recording in an Advertisement (under two minutes)

  • 72andSunny with Campfire X / Google
    Baker Boy – Helping You Help Others
  • M&C Saatchi Sydney / Tourism Australia
    King Stingray – Come and Say G’day
  • The Brand Agency / Tourism WA
    Empire Of The Sun – Walking On A Dream
  • BRING Agency / Wild Turkey
    Matt Corby – Music 101: Trust Your Spirit

Nominees for Best Use of an Australian Recording in an Advertisement (over two minutes)

  • INNOCEAN Australia / Australian Marine Conservation Society
    Voice of the Sea – John Williamson
  • Bolster Group / Sims Sessions
    Becca Hatch – Blessed
  • M&C Saatchi Sydney / Tourism Australia
    King Stingray – Come and Say G’day short film
  • BRING Agency / Vodka Cruiser
    The Veronicas – The Solo Project



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