7-Eleven Pitches $3 Million Creative Account

Published on: 18th February 2020 at 12:32 PM

Staff Writers

1 Min Read

Convenience store chain 7-Eleven is set to pitch its creative account, B&T understands.

Leo Burnett Melbourne has handled the account for over a decade and it’s believed to be worth around $3 million annually.

The pitch is being run by Trinity P3 with at least four agencies in the running, including incumbent, Leos. B&T understands the Monkeys were in the race, but apparently dropping out early on.

Leos, of course, will be desperate to retain the business after it relinquished the Samsung account to CHE Proximity in early January.

7-Eleven’s media has been handled by PHD since September 2016. It previously was handled by PHD’s sister agency OMD but had to be moved after OMD won the Coles business, thus creating a conflict of interest.

TAGGED: 7-Eleven

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