7-Eleven Launches Summer Campaign Via CHE Proximity

7-Eleven Launches Summer Campaign Via CHE Proximity
B&T Magazine
Edited by B&T Magazine



7-Eleven have launched their new Aussie summer campaign with CHE Proximity.

Set to the Mark Ronson track Ooh Wee, 7-Eleven show off the role they play in Aussie summer, through their slurpee, frappe and smoothie range.

Head of Marketing Communications at 7-Eleven, Adam Jacka, said: “For almost 50 years, 7-Eleven has been an iconic part of the Australian summer.”

“After the year Australians have been through with so many of us in lockdown or separated from friends and family, customers are looking to make the most of every moment this Summer, and 7-Eleven open 24/7 just makes that a little Wonderfully Easier.”

“Whether it’s a pre-surf morning coffee or a refreshing smoothie with friends, an afternoon ice cream treat for the kids, or a late night dash for a Slurpee or party top ups, you can find one of more than 700 local 7-Eleven stores just around the corner ready to make it easier to Summer 24/7.”

Creative Director at CHEP, Amy Weston, added: “Summer in the suburbs sees us dropping into 7-Eleven at all hours. It’s the Wonderfully Easier way to keep whatever you’re doing going, 24/7.”

Jacka added, “The 7-Eleven Summer 24/7 campaign also stretches well beyond our hero film content and into a range of digital-first extensions with influencer partnerships, gaming integration through Twitch and a consumer promotion celebrating our new Mystery Flavour Slurpee ranges.”

“We also celebrate the exciting rollout of our new, delicious smoothies, frappes, juices and more with more than  30 flavours to choose from, already available in more than 270 stores and a perfect Summer refreshment day or night!”

Under direction from Alex Roberts via FINCH, the ads will appear on free-to-air, catch-up TV and YouTube. This will be accompanied by radio, Spotify, social media, Twitch, out-of-home, digital and in-store advertisements with media strategy led by PHD Australia.

 




Please login with linkedin to comment

7-Eleven CHEP Mark Ronson phd australia

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]