7-Eleven have launched their new Aussie summer campaign with CHE Proximity.
Set to the Mark Ronson track Ooh Wee, 7-Eleven show off the role they play in Aussie summer, through their slurpee, frappe and smoothie range.
Head of Marketing Communications at 7-Eleven, Adam Jacka, said: “For almost 50 years, 7-Eleven has been an iconic part of the Australian summer.”
“After the year Australians have been through with so many of us in lockdown or separated from friends and family, customers are looking to make the most of every moment this Summer, and 7-Eleven open 24/7 just makes that a little Wonderfully Easier.”
“Whether it’s a pre-surf morning coffee or a refreshing smoothie with friends, an afternoon ice cream treat for the kids, or a late night dash for a Slurpee or party top ups, you can find one of more than 700 local 7-Eleven stores just around the corner ready to make it easier to Summer 24/7.”
Creative Director at CHEP, Amy Weston, added: “Summer in the suburbs sees us dropping into 7-Eleven at all hours. It’s the Wonderfully Easier way to keep whatever you’re doing going, 24/7.”
Jacka added, “The 7-Eleven Summer 24/7 campaign also stretches well beyond our hero film content and into a range of digital-first extensions with influencer partnerships, gaming integration through Twitch and a consumer promotion celebrating our new Mystery Flavour Slurpee ranges.”
“We also celebrate the exciting rollout of our new, delicious smoothies, frappes, juices and more with more than 30 flavours to choose from, already available in more than 270 stores and a perfect Summer refreshment day or night!”
Under direction from Alex Roberts via FINCH, the ads will appear on free-to-air, catch-up TV and YouTube. This will be accompanied by radio, Spotify, social media, Twitch, out-of-home, digital and in-store advertisements with media strategy led by PHD Australia.
