CHE Proximity has won gold, silver and bronze on the back of its already much-lauded Hearing Test In Disguise campaign in the Pharma Lions, while Y&R Melbourne also picked up a gold for its work Sip Safe for Monash Univeristy in the Health & Wellness category.
Cannes Lions officially opened overnight against the backdrop of the Côte d’Azur, while Lions Health, the specialist two-day event celebrating creativity across pharma and healthcare communications, kicked-off with content exploring life-enhancing innovations and ideas.
The Health Track – which encompasses the Health & Wellness Lions and Pharma Lions – celebrates creativity in branded communications that has the unique power to truly change lives.
In the Health & Wellness Lions 1,482 entries were received and 39 Lions were awarded: 8 Gold, 12 Silver and 18 Bronze. The Grand Prix went to ‘Corazón – Give Your Heart’ by JohnXHannes, New York, for Montefiore, USA.
Health and Wellness Lions Jury President: R. John Fidelino, Executive Creative Director, InterbrandHealth, said, “We looked for work that fused health and wellness issues into our everyday lives.”
R. John Fidelino described the Grand Prix winner as an extremely strong integrated campaign that used various elements and mediums that came together successfully as a whole. ”
The Health & Wellness Lions Jury noted trends across the winning work, including the innovative and effective use of mobile.
The winning work also demonstrated that health and wellness doesn’t always have to be serious, emotional and meaningful, the ideas that came through were often cool, clever and funny.
Apart from Y&R Melbourne’s gold lion, Ogilvy Australia, Melbourne won a silver for its seemingly never-ending campaign Smart plates for AAMI. BWM Dentsu Sydney grabbed a bronze for its work for the ALS Association, Project Revoice, while New Zealand’s Colenso BBDO also took home a bronze for its work for Pedigree, The Child Replacement Program.
From 376 entries received in the Pharma Lions 27 Lions were awarded: 3 Gold, 15 Silver and 9 Bronze, with no Grand Prix. For the first time, Argentina and Ireland both took Bronze Lions home.
Pharma Lions Jury President Rich Levy, Chief Creative Officer, FCB Health, noted that the shortlist included work from many of the world’s largest pharma companies, including: Pfizer, BI, Allergan, Novartis, Merck, Bayer, Biogen, Lilly, Grunenthal, Cochlear, AZ, TEVA, Takeda, Roche, GSK.
His jury looked for work that was both life-changing and highly creative. “We saw a diversity of ideas that we’d never seen before.
“There was not a single piece of work that stood out to win the Grand Prix, but many of the Gold, Silver and Bronze winners will move the industry forward,” said Levy.
The Lions Health Grand Prix for Good, open to Gold Lion-winning entries ineligible for a Grand Prix in their section, was awarded to ‘Blind to Speak’ for Asha Ek Hope Foundation by TBWA\INDIA, Mumbai.
Health Grand Prix for Good Jury President Rajesh Mirchandani, Chief Communications Officer, United Nations Foundation, said, “The award is designed to recognise creative achievements that promote the advance of social good and support the UN Sustainable Development Goals.
“To do this, we must come up with ideas that are scalable and reach the furthest left behind. We got chills when we saw ‘Blind to Speak’. We were impressed with its simplicity and its ability to inspire and empower.”
The Healthcare Agency of the Year was awarded to Havas Lynx; second to Area 23, an FCB Health Network Company; and third to Langland.
The Healthcare Network of the Year was awarded to FCB Health; second to Havas Health & You; and third to Publicis Health.
The Young Lions Health winners were also announced during the Awards Show. The winners were: Gerardo Saavedra, Felipa, Mexico and Emiliano Salmon, Felipa, Mexico.
This year, the Festival will reach more people in more places than ever before with the launch of the Digital Pass, offering access to exclusive live broadcast, direct from the Festival.
Sessions today included Fire and Fury: Inside the Trump White House with author Michael Wolff talking to Jeff Goodby and Natasha Jen from Pentagram; and artist Mario Klingemann discussing on creativity and AI.
The campaigns keep rolling in from Apple over the past week. Hot on the heels of its Christmas work that just dropped (get teary again watching it HERE) came another Taika Waititi directed spot. Now everyone’s favourite tech firm is back spruiking the merits of the new iPhone 15’s camera with its Portrait Mode and […]
Aussie music icon Shannon Noll has teamed up with Jetstar to launch a new campaign from Jetstar. The campaign, which features a pub-rock twist on the classic 12 Days Of Christmas carol, teases $100,000 worth of free flights to Jetstar’s favourite destinations. The cover of the Christmas classic will be unveiled in 12 parts starting from […]
Rolling Stone AU/NZ publisher The Brag Media has revealed its next annual collector’s edition, celebrating 50 of the most Iconic stars from Australia and Aotearoa, for the magazine’s December-February ‘Icons Issue’ which arrives on newsstands and at Coles from Monday 4, December. What makes a celebrity an Icon? It’s not just talent; it’s a magnetic […]
It’s the final stretch! After hundreds of votes, an appearance on Channel 7 and the help of Jonathon Moran, entertainment editor and columnist at The Daily Telegraph, we’ve narrowed 100 ads down to 10. Here are the views and opinions of Moran, plus links to all the vids. You’ll be able to vote at the […]
Queensland Health and CHEP Network Brisbane have today launched a new sun safety campaign in a bid to reduce the risk of skin cancer across the state. The campaign has been crafted to resemble a horror film starring Queensland’s sneakiest killer – the sun. A series of trailers and promotional posters tell the story of […]
Australian tech consultancy Engaging.io has scored a major business win with the appointment by a leading Texas-based US National Basketball Association (NBA) team to revolutionise its marketing and communication strategies. The powerhouse NBA franchise turned to Sydney-headquartered Engaging to spearhead a major HubSpot implementation, driving greater efficiencies, personalisation and a more seamless experience for fans. […]
Tara Ford has taken on the role of chief creative officer of Accenture Song for Growth Markets, effective immediately. Retaining her position as chief creative officer of The Monkeys Sydney, Ford is now also responsible for overseeing all creative output from the Asia Pacific and Latin America regions (the ‘Growth Markets’). The regional role will […]
Australia’s outdoor media has finally moved on from the disastrous COVID era with its October total at a record level – well beyond its pre-COVID total – with October bookings up 19.3 per cnet year-on- year in a market back 3.2 per cent. However, the lower total market ad spend compares to a record October […]
Dentsu Queensland has formed a strategic partnership with DeadlyScience, an organisation that provides science, technology, engineering and maths (STEM) resources to Aboriginal & Torres Strait Islander students across Australia. The partnership is in collaboration with UnLtd, which helps connect the media and marketing industries with charities helping children and young people at risk. This is […]
Gen Z has helped drive cross-platform audience growth of 30.2 per cent year-on-year at Vogue Australia, Australia’s leading fashion media brand, according to the latest Roy Morgan readership numbers. Vogue Australia is the number one fashion media brand in the country with a cross-platform audience of 878,000, more than three times the audience of Harper’s […]
Victoria-based Venetian Media Group (VMG) has acquired web and digital strategy shop Digital Native. Lead image L-R: VMG CEO, Michael Fishwick; Digital Native big chief, Matt Gardan. Digital Native specialises in digital strategy, branding, UX and web design it has deep experience in renewables, emerging technology and not-for-profit. Its web design process and collaborative approach […]
One of Australia’s biggest off-street car and motorbike festivals, Rare Spares Rockynats, is returning to Rockhampton for Easter 2024 and has kicked off its promotional calendar with a high-octane media campaign. The two-phase campaign, via award-winning marketing agency Murmur-Group, will launch across large format out-of-home and retail placements and will be supported by local radio, […]
Working with multicultural community groups in Victoria, Think HQ has created a campaign for bowel screening for Cancer Council Victoria. The campaign specifically targets Victorian Punjabi, Hindi, and Vietnamese-speaking groups to encourage the use of bowel screening tests. Australians aged 50-74 receive a free home bowel screening test kit in the mail every two years […]
Forget the tricks you think will help you stay under the 0.05 Blood Alcohol Concentration (BAC) limit or suffer the consequences. This is the message in a myth-busting campaign via Clemenger BBDO for Victoria’s Transport Accident Commission (TAC). TAC’s new “Drink Driving: Stop Kidding Yourself” campaign challenges drivers’ belief in myths associated with drink driving, […]
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]