Biologi’s latest campaign celebrates pro-ageing with a series of unretouched photos featuring natural beauty @inhersixties model Rachel Waller.
Aussie skincare brand Biologi recently launched their new anti-ageing serum and while the product is already receiving rave reviews, the accompanying campaign is what caught people’s eye. Biologi’s campaign features images of model Rachel Waller in a series of unretouched photos.
At the age of 62, Rachel can be seeing showing off her fresh skin in all its glory, without any smoothing of fine lines and wrinkles which has become so typical of beauty shoots in the 21st century.
As the face of Biologi’s ‘pro-ageing’ campaign, model Rachel Waller praised the brand for their realistic portrayal of beauty:
“Once you pass a certain age, it is very rare to be approached to be the face of a skincare brand. The current ideals seem to focus on younger looking skin so when Biologi approached me to work with the brand I was seriously thrilled! That excitement only increased when they suggested the idea of launching the images without retouching. I think the photos celebrate beauty, flaws and all, and encourage women to be okay about ageing. I’m in my sixties so of course I have lines and wrinkles – this campaign allowed me to celebrate that and be proud of who I am, no matter what age.”
Biologi’s Managing Director Lucy Macdougald went on to explain why this campaign was so important to the brand: “Authenticity is something we pride ourselves on at Biologi and this campaign is exactly that. We are celebrating beauty at any age and encouraging people to enhance what they already have (not change it). For us, beauty is about celebrating the years and being comfortable with who you are, and Rachel seriously epitomises that. She’s a strong and beautiful woman who is confident in her skin and we are so proud to be able to show that through these images.”
The campaign was photographed by esteemed photographer Libby Dodd who also celebrated the idea of no retouching, whilst also being mindful to capture Rachel in a natural, understated way. Makeup Artist Ginelle Dale further celebrated this concept by letting Rachel’s skin glow through her make up, enhancing the natural beauty that she is.
