62-Year-Old Model Is The Face Of Biologi’s Pro-Ageing Campaign Celebrating Natural Beauty

62-Year-Old Model Is The Face Of Biologi’s Pro-Ageing Campaign Celebrating Natural Beauty
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Biologi’s latest campaign celebrates pro-ageing with a series of unretouched photos featuring natural beauty @inhersixties model Rachel Waller.

Aussie skincare brand Biologi recently launched their new anti-ageing serum and while the product is already receiving rave reviews, the accompanying campaign is what caught people’s eye. Biologi’s campaign features images of model Rachel Waller in a series of unretouched photos.

At the age of 62, Rachel can be seeing showing off her fresh skin in all its glory, without any smoothing of fine lines and wrinkles which has become so typical of beauty shoots in the 21st century.

As the face of Biologi’s ‘pro-ageing’ campaign, model Rachel Waller praised the brand for their realistic portrayal of beauty:

“Once you pass a certain age, it is very rare to be approached to be the face of a skincare brand. The current ideals seem to focus on younger looking skin so when Biologi approached me to work with the brand I was seriously thrilled! That excitement only increased when they suggested the idea of launching the images without retouching. I think the photos celebrate beauty, flaws and all, and encourage women to be okay about ageing. I’m in my sixties so of course I have lines and wrinkles – this campaign allowed me to celebrate that and be proud of who I am, no matter what age.”

Biologi’s Managing Director Lucy Macdougald went on to explain why this campaign was so important to the brand: “Authenticity is something we pride ourselves on at Biologi and this campaign is exactly that. We are celebrating beauty at any age and encouraging people to enhance what they already have (not change it). For us, beauty is about celebrating the years and being comfortable with who you are, and Rachel seriously epitomises that. She’s a strong and beautiful woman who is confident in her skin and we are so proud to be able to show that through these images.”

The campaign was photographed by esteemed photographer Libby Dodd who also celebrated the idea of no retouching, whilst also being mindful to capture Rachel in a natural, understated way. Makeup Artist Ginelle Dale further celebrated this concept by letting Rachel’s skin glow through her make up, enhancing the natural beauty that she is.

 

 

Please login with linkedin to comment

Biologi

Latest News

Ovira Makes Powerful Statement “You Will Not Silence Our Pain” On Nick Drummond Ruling
  • Marketing
  • Media

Ovira Makes Powerful Statement “You Will Not Silence Our Pain” On Nick Drummond Ruling

Female founded startup, Ovira, were behind a billboard driving around Sydney this weekend with the words, “You will not silence our pain.” Ovira is taking a stand and aims to spark a conversation on women’s pain.  The billboard sends a strong message of support to the young woman who was assaulted by ex Knox Grammar […]

Seattle, USA - Oct 15, 2019: The entrance sign to the new Google building in the south lake union area at sunset.
  • Technology

Explained: The ACCC’s Latest Plan To Control Google

Australia’s competition watchdog wants more power to control Google and its dominance over the advertising technology space. Today the ACCC has released the long-awaited Digital advertising services inquiry – final report, which comes more than 18 months after the Australian government initiated the inquiry. As was expected, the report looks closely at the dominance of […]

by B&T Magazine

B&T Magazine
Rapper Ludacris Creates Netflix Kid’s TV Show ‘Karma’s World’
  • Media

Rapper Ludacris Creates Netflix Kid’s TV Show ‘Karma’s World’

Ludacris, AKA Chris Bridges, has moved from the rap, acting and philanthropy worlds to enter unexpected territory: kid’s TV. Ludacris, who acted in Crash and the Fast And The Furious franchise, is the brains (and executive producer) behind new Netflix kid’s show, Karma’s World. The program follows Karma, an aspiring musical artist and rapper with huge talent […]

Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative
  • Media

Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative

Six screenwriting creatives from across Australia have been selected as the inaugural participants in the Emerging Writers’ Incubator.  The Incubator is an initiative from SBS in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South Australian Film Corporation, and with the assistance of the […]

Omnicom Media Group The First Australian Business To Complete Amazon Advertising’s OMEGA Training
  • Advertising

Omnicom Media Group The First Australian Business To Complete Amazon Advertising’s OMEGA Training

In a first of its kind for Australia, Amazon Advertising and Omnicom Media Group (OMG) has partnered on a comprehensive program. The pogram covers retail strategy, operations, catalogue management, advertising, brand building, retail marketing & the suite of tools, analytics and insights available through the Amazon Advertising platform. The eCommerce Accelerator Program known as OMEGA […]

This Way Up: Australia’s Advertising Festival Of Creativity Rescheduled To 2022
  • Advertising

This Way Up: Australia’s Advertising Festival Of Creativity Rescheduled To 2022

The Australasian Writers and Art Directors Association (AWARD) has announced that This Way Up, Australia’s Advertising Festival of Creativity, will be rescheduled to August 2022. Yet signature events celebrating the industry’s brightest talent and creative work will still go ahead this November. The announcement of the special award winners for this year’s AWARD Awards will […]

Monday TV Wrap: The Block Builds Nine A Nightly Win (And A Lovely New Kitchen Extension)
  • Media

Monday TV Wrap: The Block Builds Nine A Nightly Win (And A Lovely New Kitchen Extension)

Last night’s episode of The Block fell from Sunday night’s viewership, but still easily secured a win in entertainment, and for Nine overall. The episode had a metro audience of 876,000 according to OzTAM, with a spanner thrown in the works of one team’s sunken lounge plans (truly devastating for any 1970’s conversation pit fans). Contestants […]

by B&T Magazine

B&T Magazine
Bangkok, Thailand - Jun 23, 2015 : Group of credit cards on computer keyboard with VISA and MasterCard brand logos
  • Technology

Loyalty Republic Launches Card Agnostic Rewards Program

Australian start-up Loyalty Republic is introducing Australia’s first bank and card agnostic direct earn rewards program to democratise loyalty and make rewards accessible and fair for anyone using a debit card. The Loyalty Republic mobile app will place consumers in control of their rewards earning potential and redemption options, with a simplified model offering 1 point per $1 spent on debit card […]

Amobee Announces Partnership With Samsung Ads
  • Technology

Amobee Announces Partnership With Samsung Ads

Amobee has announced a new partnership with Samsung Ads in Australia. Powered by deep analytics and industry-leading technology, the partnership will enable marketers to bridge the gap between linear and digital – from execution to measurement. Samsung Ads’ Automatic Content Recognition (ACR) data from over 1.8 million smart TVs, along with Amobee’s household data of […]

How To Use Social Media Insights To Understand What’s Impacting Your Brand’s Health
  • Partner Content

How To Use Social Media Insights To Understand What’s Impacting Your Brand’s Health

Here, Zavy’s David Bowes explains how advertisers can use insights from social media to ensure their social and content strategies are fit for the road. When we learn to drive, we’re taught how to “drive to the conditions”. Slow down when its raining, or when there’s ice on the roads, reduce your speed on gravel […]

Partner Content

by B&T Magazine

B&T Magazine
Facebook Hits Pause On Instagram Kids
  • Technology

Facebook Hits Pause On Instagram Kids

Facebook hits pause on Instagram Kids project. Zuckerberg still working on his giant laser & flying monkeys, however.

by B&T Magazine

B&T Magazine
Connection As Currency – How DTC Brands Are Changing Commerce
  • Opinion

Connection As Currency – How DTC Brands Are Changing Commerce

James Horne (main photo) is the CEO of Balance Internet. In this guest post, he says direct-to-consumer DTC brands that endure past the initial launch have a true differentiation, standing out from competitors by driving connection… We’ve always known that brands need more than a good product and website to stand out from their competitors […]

Opinion

by B&T Magazine

B&T Magazine
Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]