Report: 36% Of Aussies Have Boycotted A Brand Due To Poor Social Responsibility

Report: 36% Of Aussies Have Boycotted A Brand Due To Poor Social Responsibility
B&T Magazine
Edited by B&T Magazine



The power has shifted from corporations to consumers who are not only boycotting brands but using their skills, voice, and wallet to bring about societal change.

A new research report from Cavill + Co takes a deep dive into the consumer behaviour driving brand purchasing and loyalty across all demographics.

The emerging data shows that:

  • 36 per cent of Australians in the last year have boycotted a company, brand, or service due to their poor corporate social responsibility.
  • 37 per cent of millennials said that in the last year, they have actively switched from one brand to another because of its support of a cause or a charity they care about.

The Conscious Consumer Report 2023 was undertaken by “DoGoodologist” Hailey Cavill-Jaspers, a 28-year veteran assisting corporate Australia to promote Corporate Social Responsibility (CSR), and her insights include information that every corporate needs to know.

The top 5 causes that prompt brand-switching behaviour include: 

  • Climate change (18 per cent)
  • Illness prevention and medical research (18 per cent)
  • Environmental conservation (17 per cent)
  • Mental health services (16 per cent)
  • Domestic/family violence (16 per cent).

The full report can be downloaded here.




Please login with linkedin to comment

Cavill + Co

Latest News

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well
  • Advertising

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well

Last year, Siddarth Shrikanth published The Case for Nature: Pioneering Solutions for the Other Planetary Crisis. Catherine de Clare caught up with him at the Jaipur Literary Festival in India this year. Shrikanth currently works as a director on the Investment team at Just Climate, a sustainability-focused investment fund chaired by former US vice president Al […]