Audi Australia has launched its new flagship SUV – the Q8 – with a locally produced campaign entitled ‘Enough said’, via 303 MullenLowe.
In the ‘Enough said’ campaign, the performance of Roxburgh, a long-time Audi brand ambassador, brings to life the story of a driver who is so enamoured with his Audi Q8 that he falls into a monologue: describing the power, capability and pure enjoyment of being behind the wheel, before he is abruptly snapped back to reality.
303 MullenLowe ECD Gary McCreadie said: “The Q8 is an amazing car: great performance capabilities, brilliant technology and beautiful design.
“In fact, we felt it has just about everything you’d want in a car, so it has that ability to make your imagination run away with itself a little.
“We wanted to capture that feel- good moment in a playful way, and we think Richard Roxburgh’s performance does it perfectly”.
Audi Australia CMO Nikki Warburton said: “The launch of our all-new Q8 flagship SUV is an opportunity for Audi to make a massive statement about the brand, as well as appeal to a wide range of people who may not have previously considered us”.