303 MullenLowe Launches New Audi Q8 With Landmark Campaign

303 MullenLowe Launches New Audi Q8 With Landmark Campaign

Audi Australia has launched its new flagship SUV – the Q8 – with a locally produced campaign entitled ‘Enough said’, via 303 MullenLowe.

In the ‘Enough said’ campaign, the performance of Roxburgh, a long-time Audi brand ambassador, brings to life the story of a driver who is so enamoured with his Audi Q8 that he falls into a monologue: describing the power, capability and pure enjoyment of being behind the wheel, before he is abruptly snapped back to reality.

303 MullenLowe ECD Gary McCreadie said: “The Q8 is an amazing car: great performance capabilities, brilliant technology and beautiful design.

“In fact, we felt it has just about everything you’d want in a car, so it has that ability to make your imagination run away with itself a little.

“We wanted to capture that feel- good moment in a playful way, and we think Richard Roxburgh’s performance does it perfectly”.

Audi Australia CMO Nikki Warburton said: “The launch of our all-new Q8 flagship SUV is an opportunity for Audi to make a massive statement about the brand, as well as appeal to a wide range of people who may not have previously considered us”.

The all-new Audi Q8 ‘Enough said’ campaign has launched locally and will feature across TV, cinema, digital, social, press, OOH and across dealerships nationwide. It will also be offered to Audi markets globally.




Please login with linkedin to comment

Audi

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]