Audi Australia has launched its new flagship SUV – the Q8 – with a locally produced campaign entitled ‘Enough said’, via 303 MullenLowe.
In the ‘Enough said’ campaign, the performance of Roxburgh, a long-time Audi brand ambassador, brings to life the story of a driver who is so enamoured with his Audi Q8 that he falls into a monologue: describing the power, capability and pure enjoyment of being behind the wheel, before he is abruptly snapped back to reality.
303 MullenLowe ECD Gary McCreadie said: “The Q8 is an amazing car: great performance capabilities, brilliant technology and beautiful design.
“In fact, we felt it has just about everything you’d want in a car, so it has that ability to make your imagination run away with itself a little.
“We wanted to capture that feel- good moment in a playful way, and we think Richard Roxburgh’s performance does it perfectly”.
Audi Australia CMO Nikki Warburton said: “The launch of our all-new Q8 flagship SUV is an opportunity for Audi to make a massive statement about the brand, as well as appeal to a wide range of people who may not have previously considered us”.
The all-new Audi Q8 ‘Enough said’ campaign has launched locally and will feature across TV, cinema, digital, social, press, OOH and across dealerships nationwide. It will also be offered to Audi markets globally.