13 January, 2022

30 Under 30: Grand Prix Prize Winner Anais Read Joins Ogilvy Melbourne

By Vincent Dwyer

B&T 30 Under 30 Grand Prix Prize winner, Anais Read, has moved from Brisbane’s Publicis Worldwide to Ogilvy Melbourne.

The young copywriter – who espouses a “no bull, just good ideas” approach – had been with Publicis since July 2018, during which she worked with several noted clients including Subway, WNBL, Isuzu and Queensland Health, among others.

Read told B&T she’d received interest from several agencies following her two wins in both the Grand Prix and Creative categories at the 30 Under 30 Awards last year, but felt Ogilvy Melbourne was the right fit.

“Ogilvy felt like a good, meaty challenge and the next step up,” she said. “The agency is packed with gun creatives who are making great work.

“I couldn’t ignore a fresh start in 2022 and the temptation of taking my career to the next level.”

Ogilvy Melbourne’s executive creative director, David Ponce de Leon, said the agency was “thrilled” to welcome Read, who started earlier this month.

“She’s not only the B&T 30 Under 30 Grand Prix winner, but also topped the Creative category and is slowly but surely accumulating accolades with her creative work,” he told B&T.

“She is an ‘interesting and interested’ character, involved on multiple initiatives for the betterment of the industry and her future is bright. We are very lucky to have her”.

Read added: “David is someone I’ve always wanted to work under, and he’s assembled a kick-ass creative team.

“I can’t wait to get stuck into new opportunities, push myself, and make some killer work.”

Read’s tenure with Ogilvy Melbourne adds to her already extensive CV which includes volunteering with industry mentorship program Assisterhood and guest lecturing at her alma mater, Queensland University of Technology.

However, Read admitted she – as well as many other young creatives – struggled with imposter syndrome, something she said doesn’t go away.

However, the young gun copywriter said winning at 30 Under 30 helped her maintain confidence in her abilities.

“That’s why these competitions are so great to enter, because you realise how much you’ve done and that imposter syndrome fades away,” she said.

“A lot of the time at big awards shows you don’t really have a great chance of winning. Entries alone are thousands of dollars!

“It’s good to have something that is focused on younger people just to keep us motivated and build that confidence.”

The Grand Prix Prize and Creative award aren’t the only accolades the Brisbane-turned-Melbourne copywriter won at the ceremony, with the awards night also presenting several networking opportunities for both Read and other adland up-and-comers alike.

“I had interest from a few agencies since winning,” said Read. “Winning the 30 Under 30 Grand Prix and Creative category definitely put me on their (Ogilvy’s) radar.

“It’s such a great competition, because not only do you get that validation, but you also meet a lot of awesome people.”

“It makes you go, ‘Yes, it’s all worth it’.”

Submissions for the 2022 B&T 30 Under 30 Awards close Friday 4 February, so be sure to get started on your entry HERE. You can also download the criteria for each category HERE.

And don’t forget, to be nominated for a gong you must be under 30 years of age on the day of the event, Thursday 31 March. So, be sure to include your ID and profile photo with your entry.

Finally, please ensure your entry is saved in a Word doc in case too many of you jump onto the awards portal at once and crash the whole thing. It’s better to be safe than sorry!

The 30 Under 30 Awards, presented by Vevo, are widely regarded as the leading showcase for the brightest young talent working across marketing communications.

Three outstanding individuals will be recognised for their achievements in each of the 10 categories, as well as a Grand Prix award for the most influential individual overall.

You can find all the details on the awards right here and, to avoid disappointment, we highly recommend gathering your crew and securing your spots at the 30 Under 30 Awards night by purchasing early bird tickets (your bank account will thank you later).

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