The marketing and advertising industry continues to transform at breakneck speed, as new technologies, methods and tools sculpt a consumer-brand relationship that looks nothing like that of decades ago.
Transparency, authenticity and purpose have become table stakes for brands and the businesses behind them that seek to maintain a stronghold as lifestyle necessities.
Indeed, creating a culture has become paramount to brand success. Advertising and marketing become the facilitators of that culture development—but don’t solely own it. Neither do agencies, neither do CMOs. Customers have become the biggest brand shareholders, as critical for shaping them as consuming them.
At the center of this democratization of brands and the new mechanics of marketing and advertising are young people, digital natives, but more than that, individuals who have little regard for established rules of engagement. They are fearlessly rewriting the marketing playbook, finding whitespace and developing unprecedented tools, processes, strategies and companies. This year’s list of 30 Under 30 in Marketing & Advertising showcases those people.
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