10 Uses Its Upfronts To Unveil New Ad Formats For 10 Play

10 Uses Its Upfronts To Unveil New Ad Formats For 10 Play
SHARE
THIS



10 ViacomCBS today announced that two new premium and exclusive ad products – Dynamic e-Trading Placement and Happy Hour – are set to enhance 10 Play’s roadmap for 2022.

In this exciting new ad-format, Dynamic e-Trade Placements offer a real-time solution for retail clients to showcase their inventory and products.

Advertisers can utilise dynamically changing pricing, images or offers – perfect for multi-product retail executions or creative which move as things change.

Putting the viewer first, while also guaranteeing exclusivity to brands, 10 Play’s Happy Hour will be the ultimate premium viewing experience.

Able to showcase a brand while linking its message to an ad-free viewing hour coupled with a 60-second branded commercial and adjacent tag, Happy Hour is a gift from you to the viewer. Viewers get to enjoy the next hour, ad-free.

Liz Baldwin, senior vice president, head of streaming, ViacomCBS Australia and New Zealand, said: “10 Play continues to go from strength to strength, and this year has been our biggest year yet.

“We’re focused on growth, through the expansion and upgrade of the 10 Play platform, and by bringing creative new opportunities to the market that will extend the success of our much sought-after suite of premium advertising products.”

Sophie Hicks Lloyd, director of digital sales, 10 ViacomCBS, said: “I’m really excited about the digital and data opportunities for 10 ViacomCBS in 2022.

“We are uniquely positioned to propel 10 Play and our clients’ brands forward through our privacy-compliant, people-based data offering, and premium, innovative connected television (CTV) apps.

“I’ve said it before – our point of difference is that we have purpose-built our digital capability with partners who give us the best opportunity to grow; we leverage opportunity and adapt to the changing ad tech and data world around us.

“Our additional connected television formats build on our current Premium Pause and Content Carousel innovations, delivering new ways for clients to sell their products and alter their messaging in real time. And we’re looking forward to building on this in the coming months.”

Dynamic e-Trading Placement and Happy Hour will be available on 10 Play in 2022.

Please login with linkedin to comment

10 Play 10 Upfronts

Latest News

Sex, Sins & Single Source Storytelling
  • Opinion

Sex, Sins & Single Source Storytelling

In this guest post, Jen Dobbie (main image), creative director at Hotwire Australia, says ultimately advertising is merely storytelling and offers her expert tips to put more zing in your brand’s tale… The Wicked Bible is a deliciously named, and tempting title for a storied series of mistakes published in 1631. Its pages house the […]

Opinion

by B&T Magazine

B&T Magazine
Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns
  • Campaigns
  • Technology

Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns

Blooms The Chemist is digitising how it manages owned media, rolling out a dedicated supplier media portal capable of managing in-store and online campaigns across its 110+ pharmacies. The Australian pharmacy sector has seen significant growth, accelerated by the COVID-19 response. At the peak of the country’s pandemic, retail pharmacy sales surpassed $800 million, up […]

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger
  • Technology

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger

data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022. The report reveals that mobile gaming is […]

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining
  • Marketing

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining

Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative
  • Campaigns

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative

Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]

Today Is National Sorry Day
  • Media

Today Is National Sorry Day

B&T would like to take time out from the usual programming to acknowledge National Sorry Day today.

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters
  • Technology

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters

The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]