Network 10 has appointed Rex Validakis-Betar as its new group strategy manager, reporting to chief operating officer Annabelle Herd.
In his new role, Validakis-Betar will be responsible for helping shape and evolve Network 10’s strategy, working closely with the executive leadership and teams across the business.
Herd said: “Rex is passionate about solving the big problems, innovating constantly and helping 10 succeed in a rapidly-changing media world so I am very happy he has decided to take this role.
“We launched our Rocket Strategy in 2018 with the goal of connecting our platforms, connecting with our audiences, reconnecting with our clients, and refreshing the way we work together.
“Our multi-platform strategy is delivering great results, with strong growth from 10 Play and 10 Daily this year and the launch of 10 All Access and 10 Speaks over the past seven months. Rex will ensure that we keep hitting our strategic goals,” she said.
Validakis-Betar said: “I’m thrilled to be joining at an exciting time for Network 10 and television globally. With a great line-up of content for the rest of 2019 and into 2020, the launch of addressable advertising, the Rugby World Cup around the corner and the early success of our new platforms, the future looks bright.”
