If you know all these terms and what they mean then you can deem yourself the marketing genius.
From ad exchanges and demand-side platforms to programmatic buying and tag management, here are 10 essential marketing teams and technologies you should know about.
1. Ad exchanges and demand-side platforms
Ad exchanges are services where advertisers can buy ad inventory from a range of ad networks using a live bidding process. Often, an ad buyer will use a demand-side platform as their interface to an ad exchange.
One of the foundation technologies of digital marketing, analytics tools provide insight into the performance of sites and campaigns. Google Analytics is the industry standard, but numerous vendors supply tools for more in-depth analytics of aspects of digital marketing, such as social media and customer sentiment.
See the other eight here.
Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]
The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]
With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life. With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]