From ad exchanges and demand-side platforms to programmatic buying and tag management, here are 10 essential marketing teams and technologies you should know about.
1. Ad exchanges and demand-side platforms
Ad exchanges are services where advertisers can buy ad inventory from a range of ad networks using a live bidding process. Often, an ad buyer will use a demand-side platform as their interface to an ad exchange.
2. Analytics
One of the foundation technologies of digital marketing, analytics tools provide insight into the performance of sites and campaigns. Google Analytics is the industry standard, but numerous vendors supply tools for more in-depth analytics of aspects of digital marketing, such as social media and customer sentiment.
See the other eight here.
