The Year of Experiential Sustainability
In this guest post, Felippe Diaz (main photo) business director at GPJ Australia, says its time to think of the climate ...
Beating “Death By PowerPoint” With Original & Engaging Event Content
This columnist is calling for more interesting presentations at industry events. And it's a big "hallelujah" from B&T.
Opinion
GPJ Australia Appointed To Tourism Western Australia’s Experiential Account
GPJ set to showcase all the West has to offer, including Gina Rinehart, iron ore and other things we can't think of.
Agency Exec Urges Industry To Embrace New App That Cuts “Hours Of Work” When Booking Talent
This article extols a new app that promises to cut “hours of work”. If only we had time to read it.
Experience Agency GPJ Australia Delivers Invictus Games Opening & Closing Ceremonies
Over the weekend, the Invictus Games Sydney 2018 presented by Jaguar Land Rover came to a close withthe closing ceremony...
GPJ Australia Appointed As Synergy’s Experiential Agency
The Stone's "Jumpin Jack Flash it's a gas, gas, gas" emanating out of the GPJ offices after snaring this gaseous client.
Why Your Staff Are The Key To Great CX
Do your staff use vulgar obscenities when dealing with your customers? Well, it has to stop, reports this opinionist.
Opinion
How To Create An Experience That Creates A Lasting Impression
Does your experiential marketing often end in a whimper & a fizz? This read'll be like someone's spiked the party punch.
Opinion
Reflection On Cannes: It’s About Co-Creation
Here, a Cannes attendee reflects on his first-up experience. Mercifully, not via poetry or a spoken word performance.
Opinion
Aristotle’s Relevance To Experiential Marketing
History never your strong point? Well, it might need a couple of Google searches to get you safely to the end of this.
Opinion
GPJ Australia Makes A Trio Of Senior Creative Appointments
GPJ announces a trio of senior creative appointments. Tick 'em off for yourself in the accompanying press photo.
Learning From The Best: The SXSW Playbook
In this guest post, GPJ Australia’s Felippe Diaz (pictured below) recaps one of the standout sessions from the Meeting...
Opinion
GPJ Pulls The Strings With Yonex Activation At The Australian Open
Ever wanted to hit a whipping forehand just like Nick Kyrgios? Well, now you can, sort of, courtesy of Yonex and GPJ.
The Selfless Art Of Putting Yourself First
Here's an important article about mindfulness that proves B&T cares. Well, "cares" is probably a bit of a stretch.
Opinion
How The Finest CX Experience Delivers The Most Powerful Results
Submitted opinion pieces aren't just a great read for you, they also allow B&T journos more time for Maypole dancing.
Opinion
User Interface Design Or User Interaction Design?
Is everyone talking user interface design around your agency and you're like, "What tha?" De-what yourself pronto here.
Opinion
GPJ Australia Appointed To Optus’ Experiential Agency Roster
Do you have concentration issues or even dyslexia? Well, this four-paragraph article is short, sweet and no-fuss.
Will Robots Take My Experiential Job?
Robots and AI won't just be great for weird sex and doing the vacuuming, as this correspondent reveals.
Opinion