Zero Co Enlists Pat Rafter For New Community Sports Campaign

Zero Co Enlists Pat Rafter For New Community Sports Campaign
B&T Magazine
Edited by B&T Magazine



Sustainable body and home-care brand Zero Co has launched an initiative to support struggling grassroots and community organisations with a new fundraising model that helps raise much needed funds and stops single-use plastic from ending up in landfill.

It’s called the $10 Million Give-A-Thon and it’s super simple. Every time a member of a registered sports club, school or charity buys a box of Zero Co’s planet friendly do-goodies, they’ll give the organisation $40.

Zero aims to give back $10 million to clubs, schools and charities and stop 10 million single-use plastic bottles from ending up in landfill. No more flogging choccies to fundraise, now you can support your community and stop single-use plastic in its tracks.

Zero co-founder, Mike Smith, said the idea was sparked by reading about the financial impact COVID-19 had on Australian community organisations.

A recent Australian Sports Foundation report revealed 83 per cent of sports clubs had lost significant revenue (averaging at $18.5K) because of the pandemic and one in 10 (13 per cent) were on the brink of financial collapse.

“We know that local organisations, who give so much back to our community, have had a rough couple of years,” said Smith.

“To help them (and the planet), we’ve developed a new model that redefines fundraising and gives back $10 million to struggling organisations.

“We’re going to divert some of our marketing budget away from advertising platforms like Facebook and instead use it to fund this initiative.

“We’ve made it really easy to sign up and share with members so that organisations can start raising funds with a few clicks. The more clubs that sign up, the more single-use plastic gets stopped. It’s a win win.”

The initiative is backed by Aussie tennis legend, Pat Rafter, who said schools, charities and sports clubs play “a huge foundational role” in kids’ development and provided much needed support for the most vulnerable.

“It’s vital that we help them to thrive,” he said.

“I’m really excited about the $10 Million Give-A-Thon because it makes it super easy to support your local community and make more sustainable choices at home.

“We’ve made the switch to single-use plastic free products from Zero Co at our house and we’ll never look back.”




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