The Singapore Tourism Board (STB) has appointed Zenith as its new global media agency. The win expands Zenith Australia’s tourism roster, sitting alongside Singapore Airlines.
The contract will commence on 1 April 2017. The STB account win continues a strong period of growth for Zenith Australia, winning ALDI in November 2016.
“We are very proud to be part of the global team that’s won Singapore Tourism. Singapore is a diverse and vibrant country, and we can’t wait to contribute to their success,” said Karen Halligan, MD of Zenith Sydney.
“Working with STB is also an obvious complement to our ongoing partnership with Singapore Airlines, a client we have worked with for the past two years. It’s great to be starting 2017 as strongly as we finished 2016 with our win of the ALDI account.”
Lynette Pang, assistant chief executive, Singapore Tourism Board commented, “We look forward to working closely with Zenith as an agile and bold agency partner to help us create new possibilities and thrive in today’s dynamic media environment.
“We are grateful to all agencies who had put in the time and effort to participate in this process, and appreciate all the thoughtful submissions we received. We also thank our incumbent agency MEC for their valuable contributions and dedicated partnership for the past eight years.”
The win follows STB’s open Request for Proposal (RFP) for a global media planning and buying agency in October 2016.
In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]
After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.
Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]