The Singapore Tourism Board (STB) has appointed Zenith as its new global media agency. The win expands Zenith Australia’s tourism roster, sitting alongside Singapore Airlines.

The contract will commence on 1 April 2017. The STB account win continues a strong period of growth for Zenith Australia, winning ALDI in November 2016.

“We are very proud to be part of the global team that’s won Singapore Tourism. Singapore is a diverse and vibrant country, and we can’t wait to contribute to their success,” said Karen Halligan, MD of Zenith Sydney.

“Working with STB is also an obvious complement to our ongoing partnership with Singapore Airlines, a client we have worked with for the past two years. It’s great to be starting 2017 as strongly as we finished 2016 with our win of the ALDI account.”

Lynette Pang, assistant chief executive, Singapore Tourism Board commented, “We look forward to working closely with Zenith as an agile and bold agency partner to help us create new possibilities and thrive in today’s dynamic media environment.

“We are grateful to all agencies who had put in the time and effort to participate in this process, and appreciate all the thoughtful submissions we received. We also thank our incumbent agency MEC for their valuable contributions and dedicated partnership for the past eight years.”

The win follows STB’s open Request for Proposal (RFP) for a global media planning and buying agency in October 2016.