Zenith Sydney has announced it has been appointed to handle the media account for TEG Live.

TEG Live is a division of Australasian ticketing, live entertainment and data analytics company TEG (owners of Ticketek).

It’s an integrated entertainment, sport and lifestyle business, delivering live content, hospitality, sponsorship, consulting and event management to connect millions of fans with unique live experiences.

TEG Live events includes Cirque du Soleil, Life Like Touring, The Entertainment Store, The Brickman Lego Exhibition and TEG Exhibitions, which in conjunction with iEC promotes the Rolling Stones’ EXHIBITIONISM and Real Madrid World of Football exhibitions.

It also delivered the breakthrough Intel Extreme Masters esports in May 2017 and emerging genres in Australia, US Ice Hockey Classic and college football.

TEG Live previously handled its media direct, and immediate priorities will be working with Zenith on strategy for music artist tours, exhibitions and life like touring.

Zenith Australia CEO Nickie Scriven said: “We’re delighted to be partnering with TEG Live, working with the company on its exciting line up of events, tours and exhibitions. As the ROI agency, we are looking forward to bringing a new level of insight and results to TEG Live.”

TEG Live marketing manager Emilie Jirsch said: “We’re excited to work with Zenith as a key extension to our marketing team. We’re looking forward to the insights and new opportunities we’ll unlock from this partnership.”

Zenith’s appointment to the TEG Live account is effective immediately.