Squarespace has today revealed its eighth Super Bowl campaign starring Zendaya and featuring a special appearance by André ‘3000′ Benjamin.
The advertisement was directed by Edgar Wright (Shaun of the Dead, Hot Fuzz) and tells a modern tale about one of the most beloved entrepreneurs of all time.
The spot – which follows a teaser released last week – was inspired by the classic tongue twister “Sally Sells Seashells”, and features Zendaya as Sally, an entrepreneur looking to grow her seashell selling business.
https://www.youtube.com/watch?v=oDBxO2EzwyI
The story unfolds with narration from hip hop legend, André ‘3000′ Benjamin, who chronicles Sally’s business transformation, from selling seashells to selling everything from seashell serenity sessions, tours of the seaside and more with the help of Squarespace.
Titled, “Everything to Shell Anything”, the campaign is a playful riff on the company’s “Everything to Sell Anything” campaign, and celebrates this dynamic new era of commerce revolutionizing the world’s economy.
“As a creator myself, and a Squarespace customer since 2018, I understand the importance of having an online presence that truly represents you and your business,” said Zendaya.
“I was incredibly excited to have the opportunity to work and create with Edgar Wright on a story narrated by André ‘3000′ Benjamin.”
Squarespace founder and CEO, Anthony Casalena, added, “Squarespace provides today’s creator and entrepreneurs, like Zendaya, with everything they need to thrive through our all-in-one platform.
“Through this campaign, we hope to inspire the entrepreneurial spirit of a generation of creators that are building brands, and selling the things they’re passionate about. We aim to give them all the tools they need to grow a thriving online business.”
This marks the first Super Bowl campaign produced by Squarespace Los Angeles’ in-house Creative team.
The spot will air live during the first quarter of the Super Bowl LVI, and will run in the US, UK and Canada.
