Zara In Trouble For Shirt Making Light Of Coeliac Disease

Zara In Trouble For Shirt Making Light Of Coeliac Disease
SHARE
THIS



For the second time this month a fast-fashion brand has had to remove a graphic t-shirt for offending people. This time, Zara has had to remove a shirt from stores which reads “Are You Gluten Free?” because it mocks people with coeliac disease.

According to Coeliac Australia: “The immune system reacts abnormally to gluten (a protein found in wheat, rye, barley and oats), causing small bowel damage. Coeliac disease affects on average approximately 1 in 70 Australians.”

Last week, Forever 21 was in trouble for making a men’s graphic shirt which reads “Don’t say maybe if you want to say no”. The shirt was accused of making light of rape and continuing rape culture- which blames victims for perpetrator’s actions.

3274931B00000578-3504508-Zara_has_been_forced_to_pull_a_t_shirt_with_the_a_gluten_free_af-m-55_1458662488229

Marta Casadesus, from Spain, started a change.org petition which collected over 53,000 signatures. “Coeliac disease is not a fad, nor is it a disease to take it in jest, because of the strictness of the diet that must be followed, gluten-free, and the problems it can cause if it is not done properly.

“The message of this shirt trivialises an important health problem, which affects more people and should be considered whenever the intolerant person – gluten, in this case – is eating out, for example. For this reason it does not seem right that these messages fill the streets, as they have a role contrary to what the awareness and education in this sense intended.

“They can be quite influential and therefore its role could be more educational than is today. I started this petition to ask Zara to apologize to the Spanish coeliac group and commit to not trivialise this disease.”

To Zara’s credit, it removed the shirt from its stores. The chain’s parent company Inditex released a statement on the petition’s page saying: “We sincerely regret that this case can be interpreted as a trivialization of coeliac problem completely opposite intention of Inditex.

“Our apologies, in any case, if anyone interpreted the T-shirt in this way. Inditex is especially sensitive to any matter relating to health and especially with those related to coeliac disease.”

 

Please login with linkedin to comment

Providence Equity Partners

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]