Yummy Mummies Are Angry At Bugbaboo For Scantily-Clad Model

Yummy Mummies Are Angry At Bugbaboo For Scantily-Clad Model

Bugaboo, a high-end buggy company, has shared an image from Vogue Netherlands, which has caused a social media stir.

The image promoted on Bugaboo’s Instagram and Facebook page shows model Ymre Stiekema pushing her daughter two-year old daughter Lymée in the $800 pram wearing just a bikini.

The caption accompanying the image reads: ‘See how model and mum Ymre Stiekema stays fit and healthy with the Bugaboo Runner.’

In a fairly typical manner, social media had a lot to say about the campaign:

2AE0368600000578-3175757-Jennifer_Hibbs_Miller_wrote_Seriously_why_in_the_world_would_she-a-31_1437994162033 2AE0368600000578-3175757-Comments_flooded_in_with_one_mother_writing_I_have_two_children_-a-32_1437994165235 2AE0368100000578-3175757-image-a-33_1437994184287

In an interview on Bugaboo’s website, Stiekema told the company: “I couldn’t wait to get back to my workouts after giving birth but you need to wait at least six weeks, which I did. That way I could really focus on Lymée and enjoy just being a mother for a while. It’s important to do something you really like, it can be something different each day: running, weight lifting or yoga.”

Bugaboo’s statement to news.com.au said: “Our campaign has featured parents with one thing in common — their love of running. Whether you’re just beginning your fitness journey or a serious athlete, if you’re a parent you have the same desire to be on the go with your child.”

Please login with linkedin to comment

Advertising Standards Bureau results the ashes

Latest News