Danone’s high protein snack brand YoPRO has launched its Tokyo Olympic campaign, ‘Every Millimetre Matters’, featuring Ash Barty, Kyle Chalmers and Brandon Starc.
Developed by independent creative agency Emotive, this latest campaign under the ‘Fuel Your Journey’ brand platform focuses on the idea that no matter how long the journey, every millimetre matters.
On the new campaign, YoPRO Senior Brand Manager, Xavier Gonzalez said: “It’s been a long road to the Tokyo Olympics and we’re thrilled to be partnering with the Australian Olympic Committee to share Ash, Kyle and Brandon’s journey towards success with the support of YoPRO’s high protein yoghurt, fueling them to achieve that extra millimetre.”
Rory Pearson, Lead Creative, Emotive, said: “We wanted this campaign to focus on our athletes’ personal journeys to the Olympics – their years of hard work, training, and all the little things that add up to help achieve their goals, including the right nutrition with YoPRO. For all of them, it has been a long time in preparation. We just didn’t expect it to be this long! The fact that our Aussie athletes have needed to overcome even more obstacles this time around makes this campaign even more special.”
The digitally led campaign, implemented by Emotive’s Content Distribution unit, launches via an extensive social seeding strategy including athlete, AOC and YoPRO social channels.
Watch the hero video here: https://www.youtube.com/watch?v=yBt6SccrhI0
Credits
Client: YoPRO
Head of Marketing: Blanca Carbonell
Senior Brand Manager: Xavier Gonzalez
Creative Agency: Emotive
CEO: Simon Joyce
Managing Partner & Head of Strategy: Michael Hogg
Business Director: Marshall Campbell
Creative Director: Zane Pearson, Michael Dawson
Lead Creative: Rory Pearson
Production: Emotive
Executive Producer: Katrina Maw, Hayley-Ritz Pelling
Senior Producer: Michael Hollis
Director: Bill Irving
DOP: James Brown, Earle Dresner
Production Designer: Ella Carey
Editor: Corey Farrell, Sam Gadsden
Colour & VFX: Blockhead
Colourist: Fergus Rotherham
Music company: BLUT Audio
Composer: Jakob Klotz
Music Supervisor: Michael Robb
Sound Design: Electric Sheep Music
Studio Manager: Rebecca Love-Williams
Content Distribution: Emotive
Head of Distribution & Analysis: Jamie Crick/Rhian Mason
Content Distribution Manager: Siobhan Parry
Talent Partnerships, Social Media & Public Relations: Lampoon Group
CEO: Josh White
Talent & Partnerships Manager: Millie Dawson
Social Account Director: Lauren Houghton
Public Relations Manager: Emily Simons
