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Reading: YMCA Victoria Appoints Clems Melbourne
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B&T > Media > YMCA Victoria Appoints Clems Melbourne
Media

YMCA Victoria Appoints Clems Melbourne

Staff Writers
Published on: 31st May 2021 at 8:59 AM
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Clemenger BBDO Melbourne has announced its appointment as agency of record for the YMCA Victoria.

‘The Y’ owns and runs a vast array of services in support of young people across settings including camps, community recreation and sporting facilities, swimming pools, childcare and early education, out of school hours care, youth services and youth justice facilities.

The largest youth charity in the world, the Y has been operating in Victoria since 1853 through a community of over 6,500 staff and volunteers working to deliver services at more than 150 locations every day.

YMCA Victoria Executive Manager, Brand, Communications & Digital, Julie Cullen, said, “We’re thrilled to partner with the Clemenger BBDO Melbourne team to support and inspire our organisation as we look to set the foundation for the Y’s next 175 years of supporting our youth.”

Clemenger BBDO Melbourne CEO, Jim Gall [pictured], said, “The Y is an incredible organisation that does so much for the community, and it’s a huge honour to be able to support the team as it prepares and builds for the future.

“The Y is one of the world’s most iconic brands and cultural influencers and we’re excited to partner with them to deliver creative work and experiences that plays to their belief ‘in the power of inspiring young people’. It’s a dream brief and we can’t wait to get started.”

The announcement follows an extensive competitive pitch process earlier this year.

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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