Casella Family Brands has announced the appointment of Ikon Communications, part of STW, as its media planning and buying agency for Australian wine brand, [yellow tail].
Fiona Seath, marketing manager at Casella Family Brands said Ikon’s emphasis on designing and building consumer experiences closely aligns to how [yellow tail] does business.
“[yellow tail]’s unique positioning helped turn the brand into an icon and we are thrilled to continue this spirit of innovation with Ikon Communications,” said Seath.
“The consumer is central to everything we do at [yellow tail] and Ikon really demonstrated an understanding and appreciation of that.
“We were particularly impressed with their inside-out approach, starting with building consumer experiences utilising our owned and earned assets first, before even getting to paid. Since their appointment, Ikon has put forward an exciting digital strategy that we’ve just approved for 2015,” she said.
Ikon general manager, Alan Weetch, is excited about the opportunity to work with Australia’s biggest exported wine brand.
“We’re very excited to be working with [yellow tail] and look forward to partnering with them on the next stage of the brand’s successful journey,” said Weetch.
“Ikon has always been about ‘challenging the status quo’, so it’s brilliant to have a new client and fun brand pushing us to deliver on that promise,” he said.
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]
Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]
Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]
One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]
Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]
Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]