B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Yahoo7 Rolls Out New Ad Format With Launch Of Vertical Video Carousel
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Yahoo7 Rolls Out New Ad Format With Launch Of Vertical Video Carousel
Advertising

Yahoo7 Rolls Out New Ad Format With Launch Of Vertical Video Carousel

Staff Writers
Published on: 27th January 2016 at 11:08 AM
Staff Writers
Share
2 Min Read
SHARE

Yahoo7 has kicked off its new Vertical Video Carousel ad format with McDonald’s and Telstra today, capitalising on the changing viewing behaviours that are occurring in mobile usage.

In a market first, the new Celtra HTML5 advertising format allows brands to utilise a number of video assets, while offering a more native mobile ad placement and upping the ante on user experience.

The new Vertical Video Carousel ad format hopes to make video work even harder for advertisers, combining full screen canvas with scroll interaction to give the brand’s creative the power to capture full audience attention.

“With mobile video consumption continuing to grow, we wanted to harness the power of video and bring it to life with something fresh for the market. We wanted to create a new and interesting way for brands to use video assets and give consumers a better way to interact with it,” Yahoo7 commercial director Paul Sigaloff said.

Celtra’s regional director Richard Knott added, “We are excited to see Yahoo!7 using the Celtra html5 ad creation platform to build such new and innovative ad products, particularly in video.

“Video formats are set to be one of the most important areas of ad product development in 2016 and Yahoo!7 are once again proving to be at the forefront of the market.”

For the users, the ad unit expands to full screen and begins to play content automatically with audio on mute. By swiping left or right the user gets to control which video is being shown in the expanded panel.

The Vertical Video Carousel Ad Format is available now across a range of Yahoo7’s content environments, including News, Lifestyle and Sport.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: bastion collective, EMMA data, Project Clever Buoy, YouTube
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

L-R: Nate Vella, Erin Fraser, Ori Gold.
Bench Media Makes Raft Of New Hires & Promotes Nate Vella & Erin Fraser
15/07/2025
James Curtis.
Ogilvy PR Wins Tourism New Zealand Account Following Competitive Pitch
15/07/2025
Kate Sheppard.
Fast 10: Kate Sheppard On How Creativity Flows Around A Lazy Susan
15/07/2025
Google DV360 Joins OzTAM As Latest VOZ Streaming Partner
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?