Yahoo Creative Studios and Initiative are teaming up with Officeworks to bring back the oh-so popular AR festive photo.
By scanning a QR code, users can choose from a variety of poses to take a virtual Christmas photo.
But this year the guest in your high-tech photo isn’t limited to Santa or Rudolph, with a range of new virtual Christmas-themed characters available to join in on the pic.
Users can print in store, share them on social media or transform their photos onto one of Officeworks’ personalised gifts.
Officeworks general manager marketing, data & insights, Jessica Richmond, said: “With Christmas just around the corner we’re excited to help Aussies celebrate the holiday spirit right from the comfort and safety of their homes with this new activation.
“In the spirit of the season, it’s all about giving back and providing our customers with a truly enjoyable and memorable experience that they can share with family and friends.”
Julia Edwards, head of strategic solutions at Yahoo ANZ, added: “To capture the attention of customers this holiday season, brands need to find new and immersive ways to engage and interact with audiences both online and in-store.
“This campaign for Officeworks does exactly that. Customers can safely continue their holiday traditions, grab a fun photo with Santa and Rudolf and have a unique shopping experience.
“More importantly from a marketers point of view, with Yahoo’s clicks-to-bricks attribution, we can actually track the direct impact and see who is engaging with the AR experience whether that’s converting into sales or footfall. It really is a win-win.”
The AR activation will be accessible via the Officeworks AR website, via targeted native ads across the Yahoo Preferred Network, paid social and in-store locations.
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