Yahoo And Officeworks Are Spicing Up Festive Photo’s By Bringing Back AR Santa

Yahoo And Officeworks Are Spicing Up Festive Photo’s By Bringing Back AR Santa
SHARE
THIS



Yahoo Creative Studios and Initiative are teaming up with Officeworks to bring back the oh-so popular AR festive photo.

By scanning a QR code, users can choose from a variety of poses to take a virtual Christmas photo.

But this year the guest in your high-tech photo isn’t limited to Santa or Rudolph, with a range of new virtual Christmas-themed characters available to join in on the pic.

Users can print in store, share them on social media or transform their photos onto one of Officeworks’ personalised gifts.

Officeworks general manager marketing, data & insights, Jessica Richmond, said: “With Christmas just around the corner we’re excited to help Aussies celebrate the holiday spirit right from the comfort and safety of their homes with this new activation.

“In the spirit of the season, it’s all about giving back and providing our customers with a truly enjoyable and memorable experience that they can share with family and friends.”

Julia Edwards, head of strategic solutions at Yahoo ANZ, added: “To capture the attention of customers this holiday season, brands need to find new and immersive ways to engage and interact with audiences both online and in-store.

“This campaign for Officeworks does exactly that. Customers can safely continue their holiday traditions, grab a fun photo with Santa and Rudolf and have a unique shopping experience.

“More importantly from a marketers point of view, with Yahoo’s clicks-to-bricks attribution, we can actually track the direct impact and see who is engaging with the AR experience whether that’s converting into sales or footfall. It really is a win-win.”

The AR activation will be accessible via the Officeworks AR website, via targeted native ads across the Yahoo Preferred Network, paid social and in-store locations.

Please login with linkedin to comment

Augmented reality Initiative officeworks Yahoo Creative Studio

Latest News

Sex, Sins & Single Source Storytelling
  • Opinion

Sex, Sins & Single Source Storytelling

In this guest post, Jen Dobbie (main image), creative director at Hotwire Australia, says ultimately advertising is merely storytelling and offers her expert tips to put more zing in your brand’s tale… The Wicked Bible is a deliciously named, and tempting title for a storied series of mistakes published in 1631. Its pages house the […]

Opinion

by B&T Magazine

B&T Magazine
Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns
  • Campaigns
  • Technology

Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns

Blooms The Chemist is digitising how it manages owned media, rolling out a dedicated supplier media portal capable of managing in-store and online campaigns across its 110+ pharmacies. The Australian pharmacy sector has seen significant growth, accelerated by the COVID-19 response. At the peak of the country’s pandemic, retail pharmacy sales surpassed $800 million, up […]

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger
  • Technology

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger

data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022. The report reveals that mobile gaming is […]

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining
  • Marketing

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining

Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative
  • Campaigns

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative

Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]

Today Is National Sorry Day
  • Media

Today Is National Sorry Day

B&T would like to take time out from the usual programming to acknowledge National Sorry Day today.

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters
  • Technology

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters

The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]