WPP Active CEO Booted For Not “Keeping Pace” Amid Rumours Of Company Turmoil

WPP Active CEO Booted For Not “Keeping Pace” Amid Rumours Of Company Turmoil
SHARE
THIS



The CEO of WPP AUNZ-owned end-to-end point of sale display and signage manufacturer Active Display Group (APG) has been booted from the company amid rumours of internal “challenges”.

According to Linkedin, Deane Hubball (pictured below) had been CEO of APG since February of 2017.

deane

There is speculation APG may also be at risk of losing two of its biggest clients, Myer and Revlon.

APG executive chairman David Gittus (pictured below), who will step into the role while a replacement CEO is found, sent out a memo to staff on Tuesday confirming Hubball’s departure, and the “challenges” being faced by APG, as well as the potential loss of Myer and Revlon.

0 (1)

Speaking on the departure of Hubball, Gittus wrote: “Despite Deane’s best efforts during his 18 months in the Active CEO role, the business has not kept pace with the rate of change in the market and Active’s profit, which is the ultimate measure of performance (certainly in the eyes of our owners WPP AUNZ), has fallen significantly and needs to be urgently improved.

“WPP AUNZ and the Active board were not confident that Deane had the strategies and plans in place needed to transform the business, and not within the timeframe that it is needed.

“So effective today, Deane has departed the CEO role and I will return as interim CEO while we appoint a new Active leader – one with a proven record of delivering the type of transformational change that the Active business needs right now to quickly return to its previous performance – and stay there.”

Addressing the loss of major clients, Gittus said: “Some of our largest customers are restricting their spending on services like ours as they attempt to improve or simply maintain their profits – while their sales are flat or declining.

“We have seen the impact of these actions through reduced orders from large customers like Myer & Revlon throughout 2018 already – customers who we could traditionally have relied on to spend the same amount with us year on year.

“It has become increasingly clear to our owners WPP AUNZ and to the Active Display Group Board of Directors that we need to significantly and more quickly ‘transform’ the Active business into one that can get back to its former levels of profitability in this new commercial environment – because it’s here to stay.”

Touching APG’s relationship with owner WPP, Gittus added: “A very key point that all employees need to understand is that we have the ongoing support of our owners, WPP AUNZ.

“They are a $1 billion publicly listed group and have the resource to support Active through the important changes we need to make over the coming months. As outlined above, the WPP AUNZ board has approved the investment needed to consolidate our Melbourne sites – clear evidence of their commitment to supporting us through a period of transformation.”

In a statement provided to B&T, a WPP spokesperson said: “WPP AUNZ can confirm that CEO of Active Display Group, Deane Hubball has left the business.”

Adding: “While a search for a new CEO is underway, executive chairman, David Gittus will step into the role as interim CEO. Gittus was a director & CEO of Active Display Group for over 25 years and has remained closely involved with the business in his role as executive chairman.

“An announcement about a new CEO will be made in due course.”

Please login with linkedin to comment

active APG WPP AUNZ

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]