Worner Says Seven Has More Young Viewers Than Its Rivals “By Some Margin”

Worner Says Seven Has More Young Viewers Than Its Rivals “By Some Margin”

Seven West Media CEO Tim Worner has hit back at the company’s free-to-air TV rivals who claim it has an ageing audience.

Speaking at the company’s annual general meeting today, Worner said Seven’s competitors “do their best to dismiss our achievements by saying our audience is old”.

“In fact, there are more young people watching Seven than any other network by some margin,” he said.

“This year we will not only win all the key demographics that are so important to our commercial partners, we will have our highest ever share of the key 16 to 39 and 25 to 54 demos.”

Worner said that despite winning overall ratings honours last year, Seven wasn’t happy with its performance.

“We said that we would address that and we have,” he told shareholders.

“I’m very proud to report we will deliver the biggest share of any network in the history of Australian TV ratings.”

Seven is banking on its new food channel, announced at its Allfronts event late last month, to help deliver ratings success in FY19

Worner said the TV network has received a “strong response” from the market in regards to 7food, and has already signed a number of commercial partnerships.

“We are also very excited by the response to the cricket,” he said.

“As Kurt [Burnett] said at our recent Allfronts, he’s never seen as fast an uptake in his 28 years in television. December is looking very strong.”

Worner said the first quarter of this financial year was flat for Seven, with a softer September and October partly due to a pullback in spend from banking and insurance due to the royal commission as well as government spend.

“Off the back of that successful cricket take-up, we expect Seven’s metro FTA revenue share to grow in the second quarter and first half,” he said.

“The market performance in the second half is expected to be stronger driven by increased ad spend from a number of sectors including election money.

“Overall we expect the metro TV ad market to be broadly flat in the financial year, but for Seven to increase share.”

As such, Seven has upgraded its net cost saving targets for FY19 from between $10 million and $20 million to between $20 million and $30 million.




Please login with linkedin to comment

Seven Seven West Media Tim Worner

Latest News

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]

DBC2 Appoints Jason Fisher To Newly Created Role Of CEO
  • Marketing

DBC2 Appoints Jason Fisher To Newly Created Role Of CEO

Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]

Three New Hires At Amplify
  • Marketing

Three New Hires At Amplify

Extra pressure on Amplify's Nescafé Blend 43 catering tin today with the arrival of three new recruits.

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]