Workout Meals has launched a new brand platform and its first integrated campaigning highlighting why ‘Your body deserves better’, from independent creative agency SLIK.
Started in 2012, Workout Meals provides pre-prepared meals for time-poor consumers, including young professionals, working couples, individuals and those on a fitness programme. They are the only pre-prepared meals producer that sources all its fresh vegetables, eggs, chicken, and other produce from its farm on the central coast of New South Wales.
SLIK was appointed without a pitch and created the brand platform ‘The purest food, ready to eat.’ based on the freshness of ingredients and that it has clear supply chain visibility as much of its produce is sourced directly from its farm.
The creative focuses on the convenience and natural ingredients in the ready-meals which are all delivered fresh to ensure that consumers don’t have to worry about queuing up in-store, cooking at home or eating meals full of preservatives. It gives them more time to focus on a healthier, stress-free and more active lifestyle because they get “Only the good stuff”.
The integrated campaign is running across OOH (statics and digital), social media, radio and print.
Tomislav Jurlina from Workout Meals said: “For Australians seeking fresh, time saving and high quality food options, Workout Meals provides easy access to naturally sourced and grown ready-made meals. SLIK have been able to distill this in our brand platform and creative which marks the first time we have embarked on a major ad campaign since launching the business.”Alex Schieder, creative director at SLIK said: “In a tight timeframe we developed the brand strategy and creative for Workout Meals that centres on their unique proposition in what is an increasingly crowded market. It was a pleasure to work with the team and we look forward to helping drive growth in the business.”
