Have you been holding your breath for the latest 10 of the best article? Well, we’re here to give you the best from the industry’s… um… finest.
This series is of course in anticipation of B&T’s Best of the Best Awards presented by Finecast. What are those you may ask?
These awards are some of the most unique in the industry because they are dedicated to highlighting individual talent in the industry, rather than focusing on an agency or company.
This year’s awards have introduced a new category – ‘Diversity Champion’ – which is here to show the amazing work done by people in the industry who are creating a more inclusive work environment.
You can find a breakdown of all the different categories HERE, along with a downloadable file outlining the full submission criteria.
Come on, you know you want to enter! Head on over HERE to complete your submission.
To inspire you even more to enter Best of the Best, we’ll be publishing some fab interviews with a number of senior folk from Finecast and the broader WPP AUNZ network over the coming weeks.
This week we have the marketing director from General Mills ANZ, Surini Perera…
Best piece of career advice?
Work outside your job description, this is where the best learning can occur.
Best agency in Australia now (that’s not yours) and why?
The Monkeys – the Qantas ad made me cry, the “New Australia-Land” ad made me laugh and the “Every Home is Worth Protecting” ad made me think.
Best leader in diversity/inclusion and why?
Maya Angelou, in a few simple verses she can tell a deeply emotive, personal yet universally compelling story.
Best brand you’ve never worked on and why?
Lego. Love that this brand continues to reinvent itself and continues to stay relevant whilst remaining true to its purpose. As the mother of two boisterous boys, I can see firsthand how much colour, joy, creativity and most importantly … 15 blissful minutes of quiet…… it can bring into to a home.
Best song for inspiration and why?
Queen – Bohemian Rhapsody. It’s mismatch cords, operatic sections and almost undecipherable storyline make it six minutes of pure creativity.
Best mentor in your life/career?
My dad: He’s a guitar-playing accountant, his thinking is divergent, and he pushes me to do the same.
Best place on your bucket list you want to travel?
Iceland – to see the Aurora Borealis and swim in the Blue Lagoon.
Best ad of the past decade?
I’m torn between Volkswagen – The Force and Always – Like a Girl.
Best guilty pleasure?
Raiding the kid’s Easter egg stash and when that runs out, I raid the party bags.
Bank of Queensland Group has announced that following an extensive review of their existing media agency roster, the Group will split media across two agencies, being Performics and Initiative. As part of the acquisition of ME Bank by the BOQ Group in 2021, the marketing teams from across the Group were consolidated into one central […]
Luisa Dalli (lead image) is a senior strategist at Havas Media Group. In this guest post, Dalli says Australia didn’t merely elect the Albanese government but it also shone a bright light on where we are and what we want as a nation… It’s been two months since Australia’s federal election, yet the underling feeling […]
In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]
Independent SEO agency Optimising has further reinforced its commitment to the environment by being part of 1% for the Planet, on the back of it gaining B Corp Certification last year. Optimising continues to walk the walk around environment sustainability by being part of the global movement, which inspires businesses and individuals to support environmental […]
Media and communications staff at all levels are invited to take part in a national online survey examining perceptions and practices around cultural diversity, inclusion, and representation in the industry. The FAIR survey, now in its second year, provides a snapshot of cultural diversity in the communications industry, as well as how practitioners incorporate diverse […]
PubMatic has announced a partnership with AlikeAudience in Australia, Japan, and Indonesia, enabling advertisers to access quality audience data on the supply side. Activating data on the supply side cuts down complexity and delivers more efficiency and value for both media buyers and data owners, through higher match rates and better CPMs. The partnership expands […]
Live streaming service Optus Sport will be showing all major games of the Spanish La Liga Santander and the LaLiga SmartBank, giving football fans an extra reason to become subscribers. The Spanish Football League is considered one of the greatest in the world, containing the likes of European champions Real Madrid, Catalan giants FC Barcelona, […]
In the recently launched campaign for TVNZ+, Dentsu Creative, and Sweetshop’s Damien Shatford, have delivered an entertaining look at the new streaming brand, TVNZ+. TVNZ launched the reimagined streaming brand last week to better reflect its digital offering, repositioning the platform as a streaming destination rather than an OnDemand catch-up service.
Ruffie Rustic Foods have teamed up with Nikki Van Dijk and Surfing Australia to encourage groms to be kind to their bodies and minds through providing nutritious, plant-based meal options. Ruffie Rustic Foods are on a mission to prove that plant-based eating can be easy and convenient, without compromising on flavour. Whether you’re vegetarian, flexitarian, […]
Nestlé Australia today launched Tuck In!, a program supporting emerging First Nations creatives to establish career pathways in commercial content creation. Tuck In! invited First Nations chefs and aspiring content creators to develop recipe and video content celebrating the combination of bush foods and Nestlé products. Nestlé Oceania marketing & communications director Anneliese Douglass said […]
The UK Ministry of Defence confirmed that the British Army’s Twitter and YouTube accounts had been compromised by hackers who used them to promote their non-fungible token (NFT) products. The two accounts have since returned to normal, as the Ministry said via their own Twitter page. “The breach of the army’s Twitter and YouTube accounts […]