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Reading: Woolies In Strife After Advertising Dog Food For Father’s Day Lunch
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B&T > Marketing > Woolies In Strife After Advertising Dog Food For Father’s Day Lunch
Marketing

Woolies In Strife After Advertising Dog Food For Father’s Day Lunch

Staff Writers
Published on: 31st August 2017 at 12:13 PM
Staff Writers
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Woolworths has fallen victim to some rather poorly placed point-of-sale material after a “make it a delicious day for dad” poster was placed next to the fresh pet food section.

The Father’s Day promotion was photographed at the Woolworths Hilton store in Adelaide and soon went viral.

dogfood1

However, it’s certainly not B&T’s favourite ever Father’s Day stuff-up. That honour belongs to the grocery store below that carried a “spoil dad this Father’s Day” promo next to Stayfree sanitary napkins.

2C09E27200000578-3224831-image-a-6_1441608279725

It’s actually been a bad week all-round for The Fresh Food People after a Sydney mother took to social media after she accidentally packed dog treats for her children after they’d been wrongly packed in the confectionary aisle.

snacks2

Tania Toomey had packed Scooby Snacks dog biscuits in her kid’s lunch-boxes after picking up a pack next to the Tiny Teddies.

Woolworths has since apologised and a spokesperson said in a statement on Tuesday: “Woolworths can confirm that a single packet of Scooby Snacks dog biscuits was accidentally placed in the biscuit aisle at the Woolworths North Strathfield store last week and subsequently purchased by a customer.

“We can confirm that the product is stocked as intended in the pet food aisle in the stores where it’s sold, with the product marked as ‘Pet Food Only’.

“Store teams have had further communication this week to ensure that no packets are mistakenly placed in the wrong aisle.”

 

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TAGGED: Advertising Standards Bureau, Jamie Oliver
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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