Woolworths is facing backlash from consumers over a controversial label on its Thawed Green Prawn cutlets.
The label in question, which was photographers by a shopper and since gone viral, advertises Woolworth’s new special on the prawn cutlets.
It says the prawns are a “Product of China” and are “Not to be used for bait”, which has caused quite a stir amongst consumers.
The store’s warning follows the Australian government’s environmental regulations, considering seafood could introduce diseases into our water systems.
However, shoppers were not having a bar of it, calling for Woolworths to sell “only sell Australian prawns”.
One person wrote on social media: “Woolies selling Chinese imported prawns, which are not fit to be used as bait but apparently ‘ok’ for Australians to eat.”
“Shame on you Woolworths,” said another.
One wrote: “You shouldn’t be selling fresh produce from China, let alone clearly not good enough for fish to eat! This was in Woolworths!”
“Australia is surrounded by the oceans and we have the best fish. I would really like to be able to find easy access to our own fresh first quality seafood, but it seems very hard. And really, fish from China? No thanks,” said another.
Another added: “Not good enough Woolies. Australian please.”
A spokesperson for Woolworths responded to the backlash, as said the supermarket is a “big supporter” of Australian prawn producers, and that around three-quarters of its prawn range behind the seafood counter is either wild-caught or farmed locally.
Please login with linkedin to commentWoolworths
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]