B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • NRL
  • Anthony Albanese
  • WPP
  • AI
  • Thinkerbell
  • State of Origin
  • EssenceMediaCom
  • Channel 10
  • Spotlight on Sponsors
  • Meta
  • B&T Women in Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Woolies & ARN Team Up For Innovative New In-Store Audio Offering
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Woolies & ARN Team Up For Innovative New In-Store Audio Offering
MarketingMedia

Woolies & ARN Team Up For Innovative New In-Store Audio Offering

Staff Writers
Published on: 1st November 2021 at 9:28 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

ARN and Woolworths are teaming up to introduce an enhanced in-store radio experience, using innovative and dynamic audio technology to customise programming for customers and teams while increasing marketing opportunities for the supermarket’s supplier partners.

ARN’s iHeartRadio Australia Network worked closely with Woolworths and ad serving platform provider, Adswizz, to develop the dynamic in-store radio solution.

This includes using custom-built technology with superior audio quality and creating a number of bespoke in-store radio stations to suit different customer demographics, times of day, and geographical locations with the aim of elevating customers’ shopping experiences.

To support and champion local artists, listeners will hear and increase in music from Australian musicians, including up and coming Australian singers and call outs when listeners are about to hear another Aussie classic.

Using advanced software and automatic ad-insertion technology through Woolworths’ media business, Cartology, advertisers and brands can now reach customers in a more personalised way, with campaigns capable of being executed almost instantly and targeting one Woolworths supermarket for a few hours, or every supermarket in Australia, depending on the client’s needs.

Once customers leave the store, they will have the opportunity to continue their listening experience via the free iHeartRadio app, available in-car, on their mobile and via smart speakers.

Woolworths, chief marketing officer, Andrew Hicks (main photo), said: “With millions of listeners every week, we’re pleased to partner with iHeartRadio to enhance our in-store radio and improve the experience for our customers, team, and supplier partners.

“The iHeartRadio music in the store has been programmed to reflect the needs of our customers across different times of the day; from morning trips to the local Woolworths in suburban locations to rush hour on the way home to an inner-city Metro store.

“The new stations were trialled with team members to ensure the music selection also met their needs, offering a range of music that is uplifting while they run the store and support customers.”

ARN’s CEO, Ciaran Davis, said, “Woolworths Radio is an innovative collaboration between ARN, Mood Media and Woolworths to develop an industry-leading audio platform that will enhance the customer experience and deliver exceptional opportunities for the supermarkets’ supplier partners to engage with shoppers’ opportunities.

“We know iHeartRadio has a unique ability to engage and connect with listeners across Australia and this solution is going to reach millions of people each week and is another great example of the innovative audio solutions we can provide to our commercial partners.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Andrew Hicks, ARN, Ciaran Davis
Share
By Mary Madigan
Follow:
Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

Latest News

TV Ratings (17/06/2025): 1.5 Million Tuned In For Finale As Farmer Corey Chose His Wife
18/06/2025
The Future Belongs To The Bold
18/06/2025
UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs
18/06/2025
Accused Mushroom Killer Fuels Record Listener Surge For ABC Podcasts
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?