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Reading: Wonderful Strengthens TSA Riley’s Digital Presence With New Online Platform
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B&T > Advertising > Wonderful Strengthens TSA Riley’s Digital Presence With New Online Platform
Advertising

Wonderful Strengthens TSA Riley’s Digital Presence With New Online Platform

Staff Writers
Published on: 20th May 2025 at 8:58 AM
Edited by Staff Writers
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Global project consultancy TSA Riley has enhanced its digital presence with a new website, developed in collaboration with digital and CX agency Wonderful, to support its ongoing growth and brand evolution.

The new platform enables TSA Riley to publish and manage content more efficiently, offering the flexibility to adapt to shifting business priorities while maintaining brand consistency. It has been designed to accommodate the consultancy’s expanding portfolio and evolving communications needs.

“The new TSA Riley website reflects a new era for the brand, one that’s dynamic, sophisticated, and strategically positioned. Our focus was to create a modular framework that empowers their team to evolve the site with confidence, while ensuring the experience always feels curated and intentional,” said Matt Barbelli, managing director at Wonderful.

The platform allows for a variety of content types, from project overviews to thought leadership, presented in a structured and consistent way. The design approach champions clarity, structure, and immersive storytelling, allowing TSA Riley to surface content in diverse formats, from high-impact hero sections to detailed project narratives, all while maintaining design coherence.

“This site is the foundation for our brand online. It’s not just about beautiful design, it’s about creating a global presence while providing a local experience. Wonderful understood our ambition and delivered a digital experience that is adaptable, accessible, and elegant,” said Juliana Nguyen, chief marketing officer at TSA Riley.

Now live, the site delivers a seamless experience across devices, showcasing TSA Riley’s people, projects, job opportunities, news and thought leadership.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a former contributor at B&T, where she reported on media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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