The Wired Agency [Wired] is off to an incredible start in 2022 with Crown Group Australia appointing the agency as their newest digital marketing partner for their retail division.
Focussing on the property group’s leading shopping centre, The Grand Shopping Centre in Eastlakes; Wired will manage all organic social media activity along with search advertising.
The Grand Shopping Centre in Eastlakes is currently undergoing a major redevelopment; transforming the property into a modern world-class shopping centre and Wired’s remit will be to communicate to existing customers and the local community, while also raising awareness to new and neighbouring suburbs as the redevelopment progresses.
Managing partner of The Wired Agency, Michelle Hampton, said: “Crown Group Australia is an incredibly successful global property group and when I heard about the planned redevelopment of The Grand Shopping Centre in Eastlakes and their wider plans to open further world-class centres under The Grand banner, I was hooked!
“It’s not every day you get the opportunity to work with a group who has such ambitious plans to take on shopping centre giants and build beautiful holistic destinations, so I can’t wait to see what we can collectively achieve.”
Creative and marketing director for Crown Group, Giverny Reid said: “We are thrilled to be working with Wired and look forward to seeing them evolve The Grand brand.”
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