Winners From Research Industry Council Of Australia’s 2016 Research Effectiveness Awards

Winners From Research Industry Council Of Australia’s 2016 Research Effectiveness Awards
SHARE
THIS



The Research Industry Council of Australia (RICA) today announced the winners of its 2016 Research Effectiveness Awards. The awards recognise effectiveness in research that makes a difference to business and social policy planning performance.

Four Research Effectiveness Awards, plus Employer of the Year and the Young Researcher Awards, were presented during the Australian Market & Social Research Society (AMSRS) national conference in Melbourne today before an audience of more than 400 people.

Pictured: Employer of the Year team NEWGATE Research

“The awards are designed to provide a platform to demonstrate the important role that research professionals and companies play in modern Australian society, and that’s precisely what these winning entries reflect,” Liz Moore, director – Research, Insights and Analytics, TELSTRA and president, Australian Market & Social Research Society (AMSRS) said.

The winners are:

  • Communication Strategy Award – ZING! Insights for the 2015 Cricket World Cup Organising Committee
  • Consumer Insight Award (tied) – Fiftyfive5 for Bacardi Rum and Fiftyfive5 for Bayer Consumer Health
  • Employer of the Year – NEWGATE Research
  • Public Policy Award – Where to Research for Our Watch
  • Technology Innovation Award – ORIMA for NSW Department of Family and Community Services, Ageing, Disability and Home Care
  • Young Researcher of the Year – Maria Handberg, Vision Critical

Further detail of each award winner is below.

Association of Market and Social Research Organisations (AMSRO) president Lee Naylor said, “The calibre of entries this year across all categories was exceptional. It’s important that we celebrate and pay tribute to the work achieved through quality research.

“The Research Effectiveness Awards recognise excellence in our industry, which turns over $800 million annually, employs up to 12,000 people, and is a vital tool for government and business.”

Employer of the Year winner, Newgate Research managing director Sue Vercoe, said, “We are very proud to receive the Employer of the Year Award. We’re a tight knit team that takes a collaborative approach and we love working on topical and challenging issues at the nexus of business, politics, media and the community.

“Our work is often fast-paced, but we make sure we look after each other, find ways to work together more efficiently, and we take the time to develop new ideas and approaches.”

About the award winners:

Communication Strategy Award: 2015 Cricket World Cup Organising Committee – ZING! Insights. Zing conducted research to provide consumer insights that would help drive communications and media decisions, including the brand and advertising idea and concept testing of the ‘Greatness is Contagious’ campaign. Zing! designed customised qualitative and quantitative research tools to generate insights that were relevant and actionable.

Consumer Insight Award (tied):

Bacardi Rum – Fiftyfive5. Fiftyfive5 worked with existing brand tracking data to identify a number of growth opportunities for Bacardi Rum and conducted qualitative research to develop a rum category strategy, which led to a significant turnaround in volume and value for the brand.

Bayer Consumer Health – Fivefity5. Fivefifty5 examined growth opportunities and used its in-depth understanding of the target audience and quantitative research to unearth a powerful insight that led to Bayer brand Iberogast becoming market leader in the Irritable Bowel Syndrome Support market.

Employer of the Year: NEWGATE Research. This award recognises industry leaders who demonstrate a strong employer brand, a commitment to engaging and retaining talent and overall excellence in people management.

Public Policy Award: Our Watch – Whereto Research. Our Watch was established to drive nationwide change in the culture, behaviours and power imbalances that lead to violence against women and their children. The organisation engaged Whereto to conduct a national study into ‘The Line’, a campaign to teach young people about relationship behaviour that crosses the line.

Technology Innovation Award: NSW Department of Family and Community Services, Ageing, Disability and Home Care – ORIMA Research. ORIMA developed an innovative customised online reporting solution to engage disability services staff with the quality reform agenda and to track their progress to ensure key milestones were met to achieve Third Party Verification.

Young Researcher of the Year: Maria Handberg, Vision Critical. Maria has been working with Vision Critical for three years with her expertise being across both online qualitative and quantitative research. In two years, Maria’s responsibilities have increased significantly and she is single-handedly managing research engagements for Visa Worldwide, ANZ Group and Sanitarium Customer Insight Communities. Her ability to earn the trust and confidence of clients and colleagues is largely attributed to her continued drive and determination.

 

Please login with linkedin to comment

NEWGATE Research

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]