The next wave of advertising might not be advertising to people at all. So, what on Earth should you do next?
Join us on 23 September at 12-Micron in Sydney for an enlightening (and as always, entertaining) B&T Breakfast Club, presented by Innovid to find out.
Your customers aren’t always the ones doing the shopping anymore. Increasingly, their AI agent does it for them, from researching products to comparing rates and recommending what to buy, all before a human ever sees your brand’s ad.
There is, however, a thorny issue. AI agents get brand facts wrong roughly 30 per cent of the time.
This session explores the paradigm shift from blocking non-human traffic to actively feeding AI models with brand-verified, real-time facts. We’ll uncover how creative tech, verification, and dynamic data engines work together to build the ad infrastructure of the AI era.
Speaking on the panel will be:
- Lauren Dawber, executive general manager, marketing, Optus
- Greg Cattelain, national head of biddable media, Spark Foundry Australia
- Georgia Brammer, general manager, APAC, Innovid
- Tom Fogden, editor, B&T (moderator)
- More speakers to be announced soon!
Express your interest to attend the B&T Breakfast Club here!
