Crocmedia has expressed its desire to broadcast the upcoming Tokyo Olympics.
“It’s no secret that we remain interested in the Olympics,” said Crocmedia boss Craig Hutchinson at an event in Sydney last night.
“I think the situation with the ABC not having the rights is new and unique. Like everyone, we’ll be throwing our hat in the ring in the coming weeks.”
The ABC last year confirmed it would not be buying the radio rights for the Tokyo games due to budget pressures, thus ending a 67-year broadcast partnership with the Olympics.
The decision has ultimately left the door open for a new radio broadcaster to enter the market.
Crocmedia’s radio stations include SEN – 1116 SEN, SEN+, SEN2, SEN3, SEN SA, as well as the SEN app and sen.com.au.
Speaking of the Tokyo Olympics, Hutchinson pointed to the attractive time difference between Australia and Japan, which will see major events broadcasted during prime time.
“I think it’s going to be a pretty rare Olympics,” he said. “To be an hour apart from the timezone… it’ll be the most consumed Olympics ever.”
Hutchinson did acknowledge the concerns around whether the Olympics will actually go ahead amid the current coronavirus outbreak.
According to the World Health Organisation’s most recent situation update, there are 186 confirmed coronavirus cases in the country, which have so far resulted in three deaths.
Organisers for the event have told the media preparations have “continued as planned”, however, local top-flight football league the J-League has now been called off until mid-March.
A new report shows the need for brands and organisations to rethink their approaches to marketing and communications content in a post-pandemic world. The new report, titled Future of Content and part of opr’s Futures series, takes an in-depth look at the changing way audiences find, consume, make and share content in Australia and around the […]
Are Media has announced the appointment of a new chief executive officer to replace Brendon Hill. Jane Huxley is the new CEO and starts with Are Media on Monday 26 April. Huxley is a highly experienced executive with a background in digital and technology businesses. Most recently Huxley was the regional managing director for Spotify, […]
Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]
Equity Mates Media, the number one finance and investing network for young Australians, has joined the Acast Creator Network. Its five podcasts, which are some of Australia’s favourites, will now be hosted and distributed by the creator-first podcast company Acast. Equity Mates Media was created to give everyday people the inspiration, information and confidence to […]
After an unprecedented year of challenges, iStock research has shown that Australians and New Zealanders are increasingly expecting businesses to communicate with greater empathy, both in terms of a brand’s language as well as its visuals. Celebrated globally on April 22, Earth Day presents a timely opportunity for businesses to put empathy into practice, iStock […]
Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]