Survivor star turned Bachelor man Locklan Gilbert pulled a decent crowd for 10 on Wednesday night, debuting to 681,000 metro viewers, according to OzTAM data.
While a solid number, it is down on 2019’s debut episode of The Bachelor, which drew in 828,000 viewers.
It did, however, lead 10 to an audience share win in the 16-39 and 25-54 category, with 24 per cent and 20 per cent share, respectively.
Nine took the crown across primary channel share with 17.3 per cent, while Seven did 18.1 per cent, 10 did 14.0 per cent, ABC did 13.5 per cent and SBS did 5.7 per cent.
Network 10’s head of programming Daniel Monaghan said: “The new season of The Bachelor Australia has started strongly on all platforms. It was the number one show on TV last night in under 50s and all the key demographics, number one in live streaming and the number one entertainment show on social media.
“We’re pleased with how Australians have responded to the beginning of Locky’s journey to find his one true love. It’s going to be a great season with lots of fun, laughter, romance, tears and, of course, more than one curveball as the contestants find themselves searching for love in a global pandemic.”
Here’s how the rest of the night ran:
News did 1.05m, A Current Affair did 692,000, Hot Seat did 546,000, Emergency did 419,000 and RBT did 327,000.
The Project did 557,000, and 10 News First did 390,000.
News did 1.15m, The Chase did 651,000 and Highway Patrol Special did 421,000.
News did 760,000, 7.30 did 626,000, Shaun Micallef’s Mad As Hell did 498,000 and Rosehaven did 441,000.
All channel share
Seven won the night across all channels with 26.5 per cent. Nine did 24.5 per cent, 10 did 21.5 per cent, ABC did 18.1 per cent and SBS did 9.4 per cent.
Demographic breakdown (all channels)
- 10 – 27.8 per cent
- Seven – 25.8 per cent
- Nine – 24.3 per cent
- 10 – 31.8 per cent
- Seven – 26.9 per cent
- Nine – 22.1 per cent
If there's EVER a function where you need to get the overhead projector or Powerpoint to work it's Women Leading Tech!
Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]
In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]
MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]