Socially-led creative agency We Are Social has taken to colouring books and pencils to publicise Roadshow’s upcoming comedy Bad Moms.
“Like crying alone in your car, colouring is a cathartic release from the stresses of modern-day motherhood,” the cover of We Are Social’s Bad Moms colouring book explains. “These beautifully illustrated scenes are designed to channel you into a pre-kid mental state, allowing you to let go of the bullshit and just have fun again. Because you used to party remember? Like, really party.”
Littered with images of dummies, skulls, nappy pins and barbed wire twisted through roses, the 10 page book is being circulated among Australian media and influencers as well as to some moviegoers. Bad Moms – which is from the writers of The Hangover – releases in Australia on August 11.
“There’s a real social truth that at the heart of every great mum is just a little bit of a bad one – and these tattoo-parlour-gone-wrong designs reflect that,” We Are Social managing director Suzie Shaw said.
“It was great working with We Are Social on this project,” Roadshow product marketing manager for Australia and New Zealand, Nicole Byrnes, said. “They brought a great idea to the table and we really enjoyed bringing it to life together.”
In Bad Moms, Amy Mitchell (played by Mila Kunis) has a seemingly perfect life: a great marriage, over-achieving kids, a beautiful home and a career. However, she’s overworked, over-committed and exhausted to the point that she’s about to snap.
The film is set in an upscale Chicago suburb where chic supermum Gwendolyn James (Christina Applegate) is the arbiter of acceptable behaviour. Other mums know not to cross her, and Amy Mitchell certainly never meant to. Life is hard enough. But once she does, it’s war between the good and the bad, with the election for PTA president at idyllic William McKinley School as the battlefield. Yes, there are casualties ~ but that’s the price of progress.
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
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New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]