Creative-led PR and content agency, We Are Different, celebrates its first Birthday with the announcement of two new client appointments.
Following a competitive pitch process, Edgewell Personal Care – the company behind iconic consumer brands such as Bulldog Skincare For Men, Schick and Banana Boat – has appointed Different to lead its PR communications work for global experts in men’s skincare, Bulldog Skincare For Men.
“The men’s grooming category is growing at an incredible rate, representing a huge opportunity for brands that can break through and capture consumer loyalty and trust,” said Edgewell Personal senior marketing manager, shave and skincare Di Timlin.
“Different’s out-of-the-box creative thinking and understanding of the Australian consumer landscape really stood out. We’re excited by the partnership and what it will do to help push our brand forward in Australia.”
The agency also announces its work to support Miller Genuine Draft’s iconic Miller Design Lab brand platform in Australia.
Curated by world-renowned designer, Jeff Staple, this year’s Miller Design Lab brings together creative powerhouses from around the world to focus on the art of customisation and creating exceptional moments at home with Miller Genuine Draft.
Led by creative communications agency Connecting Plots, the through-the-line campaign includes PR support from Different. Coca-Cola Amatil is the exclusive distributor of Miller Genuine Draught in Australia.
Launched in June 2019, Different has quickly established itself as a leading independent agency serving a list of well-known global and local challenger brands. The agency now counts Bayer, Snapchat, Acast, Turtle Beach and The Black Dog Institute among its growing list of clients.
“We’re building a community of clients and staff that can see both the communication and commercial impact of doing things differently,” We Are Different founder and director Stuart Terry [feature image] said.
“It’s amazing to see how receptive brands have been to the agency proposition – particularly during these trying times where an ‘adapt or die’ mentality has never been more important.”
“Our first Birthday represents an exciting time for the agency – we’ve shown we can deliver results-driven work for world-class global and local brands, while still maintaining the energy, hunger and out-of-the-box thinking that you’d expect from an emerging agency.”
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