Watch Any Of These Shows? Then Science Says You’re A Narcissist

Watch Any Of These Shows? Then Science Says You’re A Narcissist
B&T Magazine
By B&T Magazine



A new study out of the US has revealed which TV shows narcissistic people (those with an inflated opinion of themselves) prefer to watch, and it’s all bad news if you like reality telly shows!

The study, published on the psychology website PSYBLOG, looked at the TV viewing habits of 565 men and women to try and determine if narcissists preferred a particular show over another.

It found that reality TV show watches tended to have more narcissistic traits, although it didn’t identity any particular kinds of reality programs. It deduced that people who watch reality TV are more vain than other TV watchers.

However, it was better news for news and a current affair viewers who were least likely to be up themselves.

According to the study narcissists also enjoy watching sports, thrillers and political talk shows.

The study’s authors deduced: “Some people with narcissistic tendencies are seeking out media characters similar to themselves, whereas others who watch reality TV see narcissism as normalised behaviour and begin acting more narcissistic.

“Interestingly, preference for news was negatively related to narcissism. One possible explanation for this finding is that individuals who pay attention to the news are also more civically engaged and less individualistic,” the report noted.

It also found that younger people – namely college students – were becoming more and more narcissistic. Although it didn’t exactly explain why.

The authors concluded: “Many of the messages to which we are exposed on the TV today feature rampant self-interest, disregard of others’ well-being, and a focus on the individual above all else, which are all components of narcissism. Our research suggests that those messages may in turn be cultivating narcissism in society.”




Please login with linkedin to comment

Reality TV

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]